The Fred Factor, in its simplest form, is the ability to continually create newvalue for those you work, serve, and live with through compassion,selflessness, inspiration, positivity, honesty, passion, and dedication. Thoughthemessages in this book are not new, the idea that we should pride ourselves tobe more generous and determined in the daily conduct of our lives is tried andtrue. Applying “Fred-like” behaviors would bebeneficial to any organization of professionals who may be looking toreenergize its workforce by identifying essentialcharacteristics, attributes, and positive contributions in its employees. It is our duty as a profession of Arms to apply theseprinciples and take the initiative to inspire and engage the soldiers andcivilians in our organizations to achieve significantly higher levels oforganizational effectiveness.Mr.

Sanborn asserts thateach one of us makes the conscious decision daily on what type of day it isgoing to be. Moreover, he persists that we determine our work situation,satisfaction, and ultimate success regardless of the position we hold.  He further explains what it means to be a “Fred” and how to cultivate othersinto Fred’s or teams of Fred’s. Mr.

Sanborn then recounts other instances encountering “Fred-like” behavior. ·        You canreinvent yourself everyday·        You mustcontinually create value for others, and it doesn’t have to cost a penny·        Everything,including success, is built on relationships·        Everyonemakes a differenceMr. Sanborn is able to identify some key attitudes and behaviors from Fred’sexceptional example that are the foundation of consistent, positive customerservice. Mr.

Sanborn doesn’t just address how one performs, but rather focuseson why one performs. Throughout his book, Mr. Sanborn describes fourprinciples of what constitutes and makes you a “Fred”: The Fred Factor is anenergizing book written by distinguished author and professional motivationalspeaker, Mark Sanborn. Though Mr. Sanborn is considered an authoritative source forleadership, team building, customer service and mastering change in people andorganizations, the book itself is meant to be a guide for those seeking inspirationto be extraordinary. In The Fred Factor,Mr.Sanborn successfully uses anecdotal information and relates it to everydaylife. At thebeginning of the book, Mr.

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Sanborn asks us to critically think about four keyquestions: “Do you move your organization closer to or further from its goals?Do you perform your work in an ordinary way, or do you execute it superbly? Doyou lighten someone’s burden or add to it? Do you lift someoneup or put someone down?” After allowing the reader to have a briefself-evaluation period, Mr. Sanborn recounts the story of “Fred” themail carrier who demonstrates daily “how passion in your work and life can turn theordinary into the extraordinary.” Fred goesabove and beyond his job requirements to ensure his customers are receivingstellar service.

With Fred in mind, Mr. Sanborn discusses BEING exceptional, thinking exceptionally, and practicing thislifestyle.