Corporate socialresponsibility (CSR) is the set of obligations a corporation undertakes toprotect and enhance the society in which it functions.
In this sense it is important to draw a distinctionbetween CSR, which can be a strategic business management concept, and charity,sponsorships or philanthropy. Even though the latter can also make a valuablecontribution to reducing poverty, will directly enhance the reputation of a companyand strengthening the brand, corporate social responsibility clearly outweighsthis.The correct implementation of the concept of corporatesocial responsibility can bring a variety of competitive advantages, such asincreasing capital and market access, increased sales and profits, operationalcost savings, improved productivity and quality, improved brand image andreputation, enhanced customer loyalty, better decision making and riskmanagement processes.
Historyof CSRHistory of corporate social responsibility (CSR), whichit identifies as a controversial subject. Some of the authors think CSR isirrelevant to business, while others people think that it is a bad idea forbusiness. However, this is a problem for those who think that corporate socialresponsibility is strategic to the business. This paper contributes to the CSRdebate by tracing the historical roots of this concept from ancient to moderntimes. The research for this paper was carried out by interviewing individuals,business people, business scholars and thinkers. Considerable effort also beenmade in reviewing a large number of publication.
At the end of this paper, itis necessary to conduct a more detailed study of the history of corporatesocial responsibility. While many authors think that this is a relatively newconcept. CSR is perhaps as old as business itself and in some societies onecannot do business without being socially responsible.CSR is a concept thathas many definitions and practices. The way you understand and implement variesgreatly for each company and country. In addition, CSR is a very broad conceptthat addresses many and various topics such as human rights, corporate governance,health and safety, environmental effects, working conditions and contributionto economic development. Whatever the definition is, the purpose of CSR is topromote change towards sustainable development.