For the design research I have decided to choose color theory. As defined, color theory is a body of practical guidance to color mixing and the visual impacts of specific color combinations. Color theory is based on more subtractive color which is usually the color that we see around on a day to day life, or sometimes used in painting and printing. Color has played an important role in communication, psychology, and even physical health giving color power.

Whether it is in interior design, graphic design, or fine art, it can set the mood and effect of the viewer in different ways. Let’s take a look at the color wheel which is important and sometimes can be intimidating for designers and artists. The color wheel is made up of twelve basic hues: three primaries, three secondary, and six tertiary (mixture of primary and a secondary). For the effects and mood colors, it can vary on how you use on website designs.

Some examples are the color of cold (blue, green, and blue-green) can be associated with cold and clam, meaning the color has a feeling of cleanliness, freshness, and coldness. Another example, the color of pastel which has large amounts of white and are very soft in nature, which brings out a mood of innocence, fond memories and romance. Color can determine your website and then mood just simply by choosing the right color. People often disagree about certain colors on what they mean and what color designers should use to express certain emotion.

But what can’t be argued is that consumers do have emotional responses to colors. Make sure when choosing colors for design, be deliberate. You don’t want to use colors without purpose. Make sure that when you use colors, it’s appropriate for your target audience so that the message that you want to convey and that feeling you want the user to experience when coming to visit your site. Color gives site meanings so that you don’t have to use descriptive words which can create a lot of impact if you intend to or not.

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It can help move a user’s eye through the site which creates movement and motion that directs users around the page. As an example, in many corporate sites, they can create emotions and values that help show what the company is all about and the kind of products that are selling. One of the most important aspects of any design is its colors. Designers can create the style of a site, movement it makes, the emotions it create and its purpose based on the color choices they make.

Trying using color to your advantage, because if you carefully select complimentary colors and ones that will show the value of what you are trying to sell. Sometimes pairing color can help change the meaning of a site altogether. If you pair colors, you can simply change the mood of a website that would probably bring it to life or help it be more exciting. Just make sure to keep in mind who will be visiting your site when selecting colors from the color wheel. By choosing the best color for your website, you can help make your site the best.

Color plays a big part in drawing in users or customers to come to your website. The colors that you decide to choose will make a difference and attract users to come visit. Just remember that when someone visits your website, impression is made within seconds of seeing the site. So make sure when you are deciding a website, what will your website look like and how can it impress users. Color makes everything unique; just think about it, would you go back to a black and white television? So make sure you are choosing the right color!


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