The layers that explain its historical, morphological, cultural

The city is able to hold within many layers that explain its historical, morphological, cultural and economic growth. These factors all together constitute to make the urban form a reality that conveys meaning. Most of the city’s caricature is embedded in the places that are responsible for strengthening and facilitating human interactions. The public squares…

Branding or service, pricing etc. Moreover, building a

Branding is, essentially, the process of building a brand. So, to understand what branding is, we should know what a brand is. A brand is defined as the idea or image of a particular product or service that customers connect with by way of a name, slogan, sign,logo or design, or a combination of these…

Which our roles? Definitely. The role of communicators

Which word in management, and HR, is possibly used more than “millennial”? My vote goes to VUCA. This acronym stands for a state of being that seems to define our world today, and again, I’m not talking about just HR but the world of tech and business in general. Things are volatile, uncertain and complex…

Berlin are the fastest growing business in a

Berlin is one of the biggest cities in the world. A lot of people come to Berlin due to different reasons, but one of them is shopping. A lot of people have money, but most of them don’t have their personal style. And our business idea is to open a personal shopper web page and…

It of the combinations that will increase the

It is clear from this case that there are certain challenges and marketing issues that Andrea Torres must address: There are the four options that are presented in the case, from which she must choose a direction, all of which pertain to a full or partial launch, or further testing of the combinations that will…

From as taking a selfie to represent one’s

From an early age, I was introduced to the world of business that helped in the development of my tacit knowledge. My father is a businessman who runs an SME in imports and exports. As a kid, I remember him bringing back goodies from the countries he would visit. I remember looking up what that…

GST in Indian economy after demonetization. In India,

GST WITH MULTIPLE TAX RATES- BOON OR BANE? GOODS AND SERVICES TAX popularly known as GST is trending right now in India because it is the greatest reformation brought in Indian economy after demonetization. In India, GST came into effect from July 1 2017. There will be consistency in laws, rates of assessment, and methods…

Duke of Marlborough

The first Duke of Marlborough, John Churchill, was known as a great general and one of Britain’s greatest generals, to be specific, as a result of his sophisticated generalship. His career ran through the duration of five monarchs which highlights the idea of him being a great general as he was able to last that…

Sony Handycam

I have chosen to do Sony’s handycam for the marketing mix of a selected product and its unique selling point is that it is a very high quality camera with a HD lens that can capture photos and video in HD and has been created by one of the best Japanese electronic companies in the…

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