The entry ofMNC in India has taken retail to higher levels. India is a country where peoplegive more importance to food and clothing which leads to many number of shopkeepers.

Visual merchandising is an important element in merchandise planning,store planning, store display, in-store branding and promotions. Global trendsof visual merchandising do impact the Indian retail market which can beunderstood by presentations and importance to visual merchandising in malls andhypermarkets. Due to FDI in India, India is now flooded with so much ofidentical international products and it becomes imperative for the Indianretailers to implement visual merchandising for differentiating the brands.Good retail design and visual merchandising brings customer loyalty to thestore. In India apparels, textiles, food sector and fashion outlets are welldeveloped in visual merchandising but other products are on their way. Consumersshopping behavior and lifestyle are changing, retailers should satisfy consumerexpectations, Rather than simply implementing western ideas in Indian market.

Foodand beverage industry in India triggers customer emotions to buy the productthrough wonderful display and activate senses through good aroma. In most ofthe departmental and super stores in India food sector is placed at theentrance of the store which simulate shopper senses to buy the product. Ittriggers the hunger of the customers and creates need to buy the product.Visual merchandising provides customer a superior shopping experience. Manyconsumer behavior studies have proved that a well-designed store with showwindow, attractive colors and display do affect consumer buying behavior in apositive manner. PantaloonIndiaPantaloonfashion retail limited is one of the India’s leading retail outletheadquartered in Mumbai pantaloons fashion store is always a trendsetter forhow fashion is followed internationally.  Fig shows how neatly merchandise is arrangedwith good color combination in a pantaloons store. Fig: Neat andinviting entrance at pantaloons fashion store Durgapur Fig : Banner atthe entrance and sticker at the window display clearly provides information tothe customer about discount of the store.

 ADIDASAdidas is aGerman multinational company operating in India in products like footwear,sports equipment and sportswear. Fig showingAdidas spring blade shoe display at retail outletFigure showsbeautifully arranged point of purchase display at an adidas retail outlet. Thetable display beautifully highlights the blades of shoe and represents forwardenergy for running.

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Showcase displays complementary colored running shoes saton the top of clear plastic stand.Conclusion      Visual merchandising is required toportray the brand image and store image. It helps in organizing the store andmakes the shopping experience convenient and peasant.

Visual merchandising notonly helps the customers alone, it also helps salesman to perform the salesactivity efficiently and provide better service to the customers. Visualmerchandising helps customers to get the product information and it alsosatisfies the recreational factors by providing enjoyable shopping experienc