We barely hadeverything in our hands, we nearly attain a life with perfection, yet we arethe one making it more complicated, more of becoming a will-o-the-wisp. In ourworld we can see those who are on the upper hierarchy of the society tends tobe the most self-centered, indolent, and impervious to the world they are in. “Thevery striving and hard work that we so constantly try to avoid is the majorbuilding block in the person we are today”, a quotation from the Pope Paul VI,which mesmerizes this astonishing lady.
Socorro Ramos, the owner and the matronof all the branches of the most favorite bookstores in the Philippines –National Book Store. A place where literature and art intersect and wherecreative minds ideate and brings plans to a reality, this is what National BookStore is. National Bookstore is presumably a standout amongst the most went byshops in the Philippines. From its unassuming beginnings as a school suppliesand reading material store in Escolta, to its more than 150 branches across thenation today – National Bookstore is obviously a piece of each Filipino familyunit. All because of the hard work and steadiness of Socorro Ramos, otherwise calledNanay Coring.
Nanay Coring, a role model of a representative who watched herendeavors come up short numerous circumstances, at that point ascended from thefiery debris to prevail with one more attempt at a similar time. As a young lady, Nanay Coring hasdependably been in the retail business, she helped her grandma offer organicproducts at the neighborhood advertise in their home region. To discover betteropen doors her mom chose to move to Manila. She went to a state funded schooland went up against numerous employments amid summer get-away – from wrappingbubble gum to sewing catches on shirts. In the wake of completing secondaryschool, her family did not have enough cash to send her to school. She at thatpoint filled in as a salesgirl at a book shop. It was there where she met JoseRamos, her spouse.
Nanay Coring together with his husband Jose built their first shop inEscolta. After their cash register, they coined the name “National Book Store”.Be that as it may, things did not go tough from that point. In the 1940s, astrict restriction on books was executed. Nanay Coring needed to put the booksaway and fall back on offering cleanser, confections, and shoes. After the war,the entire of Escolta was burned to the ground. This did not hose Nanay Coringand Jose’s souls.
They opened another little store. On this moment, they soldthe books they had beforehand secured. The Ramos couple could remake ashanty toward the side of Soler and Avenida Rizal so as to get the blast ofpost-war business, after the Japanese occupation. Utilizing the entryway oftheir home as a counter, they began to offer again reading material, journals,cushion paper, and pencils in time for the main after war school year in thenation. Business went well mostly in light of the fact that exclusive a coupleof stores sold school supplies amid that time.
Much the same as that, NationalBook Store influenced its progress from being a general stock to store to astore that offers books and that’s just the beginning. The war was not the only crises they’dencountered but also the wrath of nature – a tropical storm. The building thatthey developed was hurt when typhoon Gene entered the Philippines, pulverizingnumerous houses and property. Their home and store were cut down and all thestock doused.
Regardless, this did not chop down the Ramos couple. They workedharder, they napped for only three hours every day contributing the stragglingleftovers of their vitality remaking the business. Definitely, through will andconfirmation, the Ramos couple could build up a two-story building completewith mezzanine that would be their store for a significant long time.
Of all the ordeals and pains she encountered, NanayCoring stood up and become a great conqueror. Yielding her business to expandas of today she has extended the National Book Store chain into a domain thattraverses an assortment of different organizations, including distributing, amusic store, a retail chain, and a few other accommodation and gift shop. And of all her hardships in life,shifts do happened at its end.
Like Nanay Coring, she gained multiple andmagnanimous awards. She has been perceived for her extraordinary achievementboth in the Philippines and the world. She was the 2005 champ of Ernst andYoung’s Philippine Entrepreneur of the Year grant.
Other striking honorsinclude: DTI Outstanding Filipino Retailer Award in 2001; The OutstandingFilipino (TOFIL) Award in 2006 and Filipino-Chinese Federation of Business andProfessional Women of the Philippines Award for Business in 2007. However, whatis more interesting about Nanay Coring? It is because despite all the thingsshe has that she can brag on, she remained down to earth and never tried to putpride within oneself. Let’s be like her, attaining success with greatness.