VODAFONEBrief  History, Corporate  Philosophy  and Business  Strategy1.

    Brief HistoryStep number  oneIt  all  started in  1982  with  the  establishment of  the  “Racal  Strategic Radio Ltd”  a  subsidiary of  Racal  Electronics plc,  UK’s  biggest creator  of  militaryradio  technology.  It  was  the  22nd of  March  in 1984  when  Racal  publically announced  the  change  of  the corporate  name  from Racal  Electronics  Plc  to  Vodafone.         Step  number 2After  negotiations ,  Vodafone  was  officially launched  in  January  1985  underthe  name  Racal – Vodafone  (Holdings)  Ltd  with the  company’s  1st  office located  in  Newbury of  Berkshire. Step number  3In  December  1986 ,  Racal Electronics  issued  shares to  minority  of shareholders  of Vodafone  which  totals  in  GB110 million  pounds  and  Racalsplit  from  Racal  Telecom in  1991. Step number  4In  July  1996  Vodafone acquired  the  remained 2/3  of  Talkland and  in November  of  the  same  year Vodafone  bought  People’s phone  for  77  million pounds.  Additionally Vodafone  acquired  the  remaining  80%  of  Astec Communications. Step number 5 In  June 1999  Vodafone  purchased  Air  Touch Communications  Inc  changingits  name  to  Vodafone  Airtouch  Inc  and in  September  of  1999 it  settled  to merge  its  US  wireless  assets  with Bell  Atlantic  Corp  and formed  Verizon Wireless.

 The  merging  was  completed in  2000  and  in  July  of 2000  the corporation  changed  its  name  to Vodafone  Group  Inc. Step number  6In  2001 the  company  acquired  Eircell –  Irelands  largest  wireless communications  company  –  and  thus  the company  renamed  as  VodafoneIreland. Step  number 7In  2007,  Vodafone joined  a  title sponsorship  with  McLaren Formula  1  team,and  changed  to  Vodafone  McLaren  Mercedes Stepnumber 8In  May  of  2011  Vodafone  Group  Plc  purchased  remaining  shares  ofVodafone  Essar  from  Essar  Group  for  5  billion  pounds. Step number  8In  April  of 2012  Vodafone  announced  it  sought to  acquire  Cable  and Wireless Worldwide  (CWW)  for 1,04  billion  pounds.  In  June Cable  and Wireless  shareholders  voted  in  favour  of Vodafone’s  proposal. Step number  9In  June  2013  Vodafone  bought  the German  Cable  Company, Kabel Deutschland  which  was valued at  7, 7  billion  Euros.  In  September Vodafone announced  they  were  selling  its  45% stake  in  Verizon Wireless  to  Verizon Communications  for  130 billion $  making  it  one  of  the  biggest  deals  incorporate  history.  Corporate Philosophy  and  VisionAccording  to  highnames.

com,  the  “F” in  Vodafone  word  which should  be written with  –ph  (phone)  is  an  example  of  how  risky  decisions  could  become successful.  In  1997 Vodafone  introduced  the  current  speechmark  logo. The Os  in  the  Vodafone  logotype  are  opening quotation  marks,  implying  conversation. The  Vodafone  Chief  Executive Vittorio  Colao  characteristically  says  “The beliefs,  aspirations  and  concerns of  our  diverse stakeholders  shape  our performance  as  much as  business  decision.

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 Everyone  we  deal with  –  ourcustomers,  shareholders,  partners,  suppliers  etc,  rightly expects  everyone  at Vodafone  to  act  responsibly  and  with  integrity at  all  times. Financial  results alone  are  not enough  (…

)  Overlooking that  expectation  would  riskundermining  our  prospects for  long  –  term  value  creation”      Vodafone isconsidered as one of the most well-known telecommunication company around theworld. It took its name from three words: Voice,Data and Phone. Itmade the first ever mobile call in the UK on 1 January 1985. It is important tobe mentioned that more than 400 million customers around the world use theVodafone network.    In 30 years,this small mobile operator in Newbury has managed to be developed into a globalbusiness and one of the most valuable brands in the world.

Nowadays, itoperates in around 30 countries and cooperates with networks in over 50 more.   Vodafone:  A ” can  – do”  approach that  makes  life easier  for  customers.                                                                   1.   Delivering Transformational  SolutionsThe  mobile technology  is  all about  improving  livelihoods and  life  quality globally. They  are  exploring commercial  opportunities  where their  products  and serviced  can bring  further benefits  to  society 2.   Operating Responsibly  and  Ethically Operating  responsibly is  essential  to Vodafone  in  operating terms. This  kind  of behaviour, gifts  the  company with  commercial  advantages in  regards  to business.

“By  acting with  honesty  and integrity  we  can secure  the  trust of  our  costumers which  is integral  to  the long-term  success  of  the  business” Vodafone  Corporate walks  on  the path of  three  ideas.1.    Flexibility2.    TheVodafone Way3.

    DiversityWhen  it comes  to  Flexibility, Vodafone  wishes  to create  flexible  programs for  all  its customers regardless  of  their financial  status  and working  hours.  It is  an  innovating path which  allows Vodafone  to  cover a  broad  range of  costumers.     In addition,Vodafone tries to find innovative ways in order to satisfy the needs in thebusiness section. It is known that businesses need to share documents,conference videos and access to corporate applications from any location.

SoVodafone has created a few smart phones for voice and email on the move, whichenables customers to communicate in a simple and straightforward way.   Vodafone’s commitmentto the community in which it operates extends beyond the offer of the productsand services. The cornerstone of its contribution to global social investmentis the Vodafone Group Foundation. Funded by annual contributions from theVodafone Group, the Foundation and its network of 27 country foundationssupports the community involvement activities of Vodafone and funds selectedglobal initiatives directly.   Vodafone triesto improve its quality.

In 1999, it enabled the world’s first internationalmobile roaming call. In 2002, it launched “Vodafone Live!” which provided mobilecommunications with internet access on the move. After that, it developed “VodafoneMoney Transfer” that allows customers in emerging markets to send and receivemoney safely and easily using their mobile phone. It is significant to beillustrated that Vodafone offers the most affordable ultra low cost handsetwhich is called “Vodafone-150” Finally,Vodafone Group presents a significant presence in Europe, theMiddle East, Africa and Asia Pacific through the Company’s subsidiaryundertakings, joint ventures, associated undertakings and investments.