VODAFONEBrief History, Corporate Philosophy and Business Strategy1.
Brief HistoryStep number oneIt all started in 1982 with the establishment of the “Racal Strategic Radio Ltd” a subsidiary of Racal Electronics plc, UK’s biggest creator of militaryradio technology. It was the 22nd of March in 1984 when Racal publically announced the change of the corporate name from Racal Electronics Plc to Vodafone. Step number 2After negotiations , Vodafone was officially launched in January 1985 underthe name Racal – Vodafone (Holdings) Ltd with the company’s 1st office located in Newbury of Berkshire. Step number 3In December 1986 , Racal Electronics issued shares to minority of shareholders of Vodafone which totals in GB110 million pounds and Racalsplit from Racal Telecom in 1991. Step number 4In July 1996 Vodafone acquired the remained 2/3 of Talkland and in November of the same year Vodafone bought People’s phone for 77 million pounds. Additionally Vodafone acquired the remaining 80% of Astec Communications. Step number 5 In June 1999 Vodafone purchased Air Touch Communications Inc changingits name to Vodafone Airtouch Inc and in September of 1999 it settled to merge its US wireless assets with Bell Atlantic Corp and formed Verizon Wireless.
The merging was completed in 2000 and in July of 2000 the corporation changed its name to Vodafone Group Inc. Step number 6In 2001 the company acquired Eircell – Irelands largest wireless communications company – and thus the company renamed as VodafoneIreland. Step number 7In 2007, Vodafone joined a title sponsorship with McLaren Formula 1 team,and changed to Vodafone McLaren Mercedes Stepnumber 8In May of 2011 Vodafone Group Plc purchased remaining shares ofVodafone Essar from Essar Group for 5 billion pounds. Step number 8In April of 2012 Vodafone announced it sought to acquire Cable and Wireless Worldwide (CWW) for 1,04 billion pounds. In June Cable and Wireless shareholders voted in favour of Vodafone’s proposal. Step number 9In June 2013 Vodafone bought the German Cable Company, Kabel Deutschland which was valued at 7, 7 billion Euros. In September Vodafone announced they were selling its 45% stake in Verizon Wireless to Verizon Communications for 130 billion $ making it one of the biggest deals incorporate history. Corporate Philosophy and VisionAccording to highnames.
com, the “F” in Vodafone word which should be written with –ph (phone) is an example of how risky decisions could become successful. In 1997 Vodafone introduced the current speechmark logo. The Os in the Vodafone logotype are opening quotation marks, implying conversation. The Vodafone Chief Executive Vittorio Colao characteristically says “The beliefs, aspirations and concerns of our diverse stakeholders shape our performance as much as business decision.
Everyone we deal with – ourcustomers, shareholders, partners, suppliers etc, rightly expects everyone at Vodafone to act responsibly and with integrity at all times. Financial results alone are not enough (…
) Overlooking that expectation would riskundermining our prospects for long – term value creation” Vodafone isconsidered as one of the most well-known telecommunication company around theworld. It took its name from three words: Voice,Data and Phone. Itmade the first ever mobile call in the UK on 1 January 1985. It is important tobe mentioned that more than 400 million customers around the world use theVodafone network. In 30 years,this small mobile operator in Newbury has managed to be developed into a globalbusiness and one of the most valuable brands in the world.
Nowadays, itoperates in around 30 countries and cooperates with networks in over 50 more. Vodafone: A ” can – do” approach that makes life easier for customers. 1. Delivering Transformational SolutionsThe mobile technology is all about improving livelihoods and life quality globally. They are exploring commercial opportunities where their products and serviced can bring further benefits to society 2. Operating Responsibly and Ethically Operating responsibly is essential to Vodafone in operating terms. This kind of behaviour, gifts the company with commercial advantages in regards to business.
“By acting with honesty and integrity we can secure the trust of our costumers which is integral to the long-term success of the business” Vodafone Corporate walks on the path of three ideas.1. Flexibility2. TheVodafone Way3.
DiversityWhen it comes to Flexibility, Vodafone wishes to create flexible programs for all its customers regardless of their financial status and working hours. It is an innovating path which allows Vodafone to cover a broad range of costumers. In addition,Vodafone tries to find innovative ways in order to satisfy the needs in thebusiness section. It is known that businesses need to share documents,conference videos and access to corporate applications from any location.
SoVodafone has created a few smart phones for voice and email on the move, whichenables customers to communicate in a simple and straightforward way. Vodafone’s commitmentto the community in which it operates extends beyond the offer of the productsand services. The cornerstone of its contribution to global social investmentis the Vodafone Group Foundation. Funded by annual contributions from theVodafone Group, the Foundation and its network of 27 country foundationssupports the community involvement activities of Vodafone and funds selectedglobal initiatives directly. Vodafone triesto improve its quality.
In 1999, it enabled the world’s first internationalmobile roaming call. In 2002, it launched “Vodafone Live!” which provided mobilecommunications with internet access on the move. After that, it developed “VodafoneMoney Transfer” that allows customers in emerging markets to send and receivemoney safely and easily using their mobile phone. It is significant to beillustrated that Vodafone offers the most affordable ultra low cost handsetwhich is called “Vodafone-150” Finally,Vodafone Group presents a significant presence in Europe, theMiddle East, Africa and Asia Pacific through the Company’s subsidiaryundertakings, joint ventures, associated undertakings and investments.