Violence was defined by the World Health Organisation as the intentional use of physical force or the threat of force, against oneself, another person or group, resulting in the production or possibility of causing injury or death, psychological harm, poor development or deprivation. (WHO, 2002) Injuries caused by violence are often more extensive than the physical aspects, generating psychological damage and shaping a real social problem. Violent behavior, considered to be unacceptable and blamed in the context of the contemporary life is, however, frequently met all over the world, violence in youth.The violent face of television has been presented to audiences from the first broadcasts of early as the 1940s, in the United States with full development following the Second World War. Although extensive broadcast schedules did not begin until the late 1940s, and violence was not as graphic as it would become in later years, the first public concerns about violence were evident in the 1950s.
The early Congressional hearings (United States Congress, 1952; 1955) set the stage for similar expressions of public concern that have continued through the 20th Century and into the 21st Century (United States Congress, 1990; 2001; 2005). What have we learned from all of this research and discussion on the “violent face of television” and what can be done to mitigate the harmful influencesTelevision has now become a veritable cultural environment, consisting of broadcast programs, meanings and pleasures they produce, as well as how they are incorporated into the daily routine of the viewers (Fiske, 2001). In contemporary society, television becomes increasingly important, more often acting as a substitute for daily experience (Coman, 2010). Relatively soon after its transformation into an industry, cinematography began to sell violence, putting into pictures the newspaper serials that illustrated the hardship of life ( Sadaul, 1961). In 1929, in response to this reality, the Payne Fund sponsored twelve studies that examined, among other things, the relationship between the films containing scenes of violence and actual delinquency and crime in society, as well as the influence of these films on children’s and adolescents’ behavior. (Wilson, 1995) These studies were the first to have drawn attention to the influence of violent imagery on young people, leading to improved codes and standards in the media (Motion Picture Producers and Distributors of America), especially under the pressure of censorship threat. violence is one of the most important social and public health problems worldwide. Despite great interest in understanding the major causes of violence and in developing effective prevention and intervention programs, knowledge generated by experts on different fields is nowadays fragmented and generally circumscribed to the circles where it is generated.
Violent behavior is related to complex environmental and social circumstances, but heritable and other biological factors are also implicated.In the recent past, violence has been characterized as a slowly arising societal dilemma. The rise of violence is largely attributed to the changing behavioral patterns in different societal settings. Profiling of reported cases of violence reveals that the cases of violence are mostly associated with the young population. Numerous research studies have been carried out with an aim of establishing the causative factors and trends seen in violence. As a result, a major variation can be seen between people who choose to engage in violence and people who make an effort to avoid any association with violence.
In essence, people involve themselves in violence due to developmental problems, negative cultural/racial influences, family problems, education, and bad media influence; while others do not involve themselves in violence activities due to positive family values, role play, socio-economic status, and positive educational perspective. Some of the behavioral elements leading to the emancipation of violence in the society are as a result of poor cultural influences. These cultural influences have led to the introduction of young minds into violence-related activities at a young age. For instance, The UNESCO Global Media Violence Study 8,19 showed that there is remarkable consistency in children’s television viewing habits across 23 countries.
In electrified urban or rural areas, 93% of children who attend school spent more than 50% of their leisure time watching television. For example, in England, according to the Independent Television Commission’s research survey in 1998, 46% of children have a television in their bedroom and only 43% of parents monitor and prevent their child watching unsuitable programmes.20 In a separate survey of English parents in the same year, the investigators showed that most parents believe that television affects the way their children talk (75%), dress, and behave (about 60%).This shows the manner in which the youth are increasingly falling victims of violence as a result of the ongoing cultural manipulations of the people’s minds and tendencies. It is also important to note that media violence report incidents are on the rise. The acts of violence may be distinguished according to the types of perpetrators and victims e.
g., Media violence, child abuse, racism, international violence, Social learning theory provides an explanation for how violent media may influence childhood aggression. Social learning theory posits that a child learns how to act and forms his or her attitudes from observing important role models in his or her life. Characters portrayed in the media may become models that influence the child’s attitudes, beliefs, and behavior.