Then Gmail services came along andit has become one of the world’s premiered email services, Google chrome wasintroduced to improve the browsing experience. Google has mastered the searchanalytics. In the process, Goggle has acquired niche companies to enter intohigh growing segments of their industry “Technology. Anytime someone has aquestion about something or needs to look up how to do something the universalphrase is “GOOGLE-IT”, this to me is one of the most innovative things in theworld. Google search has become massive to the point that any other competitorssearch engine will find  it tremendously difficultto  rival it in the marketplace. Apple’s focuses on Innovation and theirstrategy is continuous innovation.

That keeps them ahead of their competition.The company has been able to position itself as one of the most technologicallyadvanced companies in the world. Its products are known in global markets and havebeen able to capture premium segments across the world. Apples designs and products are such innovations that there is no onecompany that can really compete with them and the vast majority of similarproducts are nowhere near as profitable. In the case of Apple, their product differentiations are keyfactors to capturing premium segments in Europe and North America.

And evenwhen economies are stagnant, the company’s growth keeps on trucking. Companiesneed to adopt a blend of different strategies to dynamic conditions as this isvery important to survive highly competitive markets and Apple has andcontinues to lead the way by constant introduction of innovative products. Apple, through focus, has captured the smartphone premiumsegments in Europe, North America, and China. Apple started reinventing itselfand reaching other markets such as India and other underdeveloped economiesacross the rest of the world despite reluctance of a these countries to adaptto American traditions. Some of following innovative approaches adopted by thesecompanies gives them sustainable innovative advantage over the rivals in globalmarkets: Encourage employees to adopt new ideas irrespective of the origin ontheir own and has created reward system for internal and external ideacontribution on real time basis. Google encourage employees to attendconferences and workshops on various technology related topics. Google forms product-specificgroups in the organization that helps to explore innovative ideas. It adoptsengineering concepts in new product development.

Creates IT system to supportinnovation internally and externally and engage with potential customer fromdesigning stage of the product. These two companies that I have researchedunderstand that they must be the masters of innovation and as such have becomethe kings of these industries “Technology”. Their string of technological andincredible ideas has shaped the world we live in.

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 Their innovation is more than throwing ideasaround and seeing if they stick, their innovations are ready for consumption,it comes out polished.  These twocompanies may seem similar in the surface but they are very different and theyhave risen to be the behemoths, the giants of technology through constantlybringing innovative ideas to the forefront. Google is the king of data andApple the king of design.