The location has to be convenient to potentialcustomers, where would not be possible to bother neighborhood at night events. Becausethe start-up is planned to be a high-class place, it is important to maintainthe consistency as of the products provided as of the general situation,including design, lighting, personnel, “even the menus and comfortable seats”,according to the manager of Tosca Llar Club (2017).
Everything has to be well planned and thought till the last detail. The mostcommon products demanded by customers in Tosca Llar Club are drinks andhookahs, what is approximately the same concept of the future Hookah Spacelounge bar. There have to be proper and qualified cocktail-makers, so arehookah masters. Talking about integrated in Spain hookah culture in general, itcan be said that hookah is very popular and brings a lot of profit to almostall the enterprises dealing with this product. If the master knows his deal, hemakes loyal the customers, who come not only for beautiful views and wonderfullocation but also for hookah itself.
To make this kind of leisure place successful,it is important to follow next steps. To identify the target audience, due toconsumers love those entrepreneurs who cater to their tastes, needs, personalinterests and even lifestyle. To achieve success and recognition of thebar/club, it is needed to determine its concept, let it be distinguished fromcompetitors’ enterprises absolutely in everything, like design, decorations,and even prices. For example, if to open a sports bar, it can be equipped withhuge plasma panels or ultramodern TV screens, which competitors would not havefor sure. After defining the concept, it is crucial to make sure that it can betraced absolutely in everything: in decor, in technological systems, in uniqueimages of employees and interaction of staff with bar customers. In accordancewith the last point, the staff should consist of professionals in their field,true masters of service and experts of polite communication with clients.Studying competitors is extremely important to be original in this business.
Itis needed to watch the actions of competitors and embody the principles andrules of the most successful of them in the work of the lounge bar. To select theadvantages of competitors and try to imitate them, exceeding them. Every rulebefore the implementation must be carefully analyzed, so that it does not bringthe loss of customers, wastes and disadvantages. Imitation of competitors isespecially effective if their establishments are in the same category as thestart-up lounge bar.
It is significant to analyze on what depends the successof the competitor’s business. Bar’s owner communication with customers, the keyrole of success depending on the location of the bar and its décor, ordemocratic prices on all the products and service provided. On all these thingsit is important to pay attention when starting running this kind of business. 1.1 Quantitative research Quantitativemethod is a research method, which is focused on objective measurements,collection of statistical, analytical and numerical data and its analysis.Basically it is based on making surveys and questionnaires.
Quantitativeresearch method generalizes numerical data across groups of people or forexplanation of a particular fact (Babbie 2010, 422). There aredifferent main characteristics of quantitative research. First of all, it is areliability, which is acquired by replicating or repeating the study. Theresearcher when using a quantitative method properly defines questions to getthe objective answers and before collecting the data studies all the factors withthe diligence.
The outcome of the research can lead to large sample sizes ofrepresentatives of population (Libguides 2017). When the research has been already done byusing quantitative method, it is essential to interpret all the informationfactors collected and describe the acquisition for all the steps taken andprocedures done (Babbie 2010, 422). 1.1.1 Surveys for potential customers The surveyis one of two main types of questionnaire methods used to obtain informationconcerning objective facts, knowledge, opinions, assessments, behavior and soon. An essential feature of the questionnaire survey is the indirect nature ofthe interaction between the researcher and the respondent who communicate usingthe questionnaire, and the respondent reads himself the offered questions tohim and fixes himself his answers(Babbie 2010, 254-255).
Carrying out a survey requires, as aprerequisite, strict observance of the conditions of the whole procedure,because without this it is impossible to achieve plausible results of thesurvey, otherwise the research method will not yield the necessary result. The advantages of the questionnaire includecomparative profitability, the possibility of reaching large groups of people,applicability to the most diverse aspects of people’s lives, convenient andfast results collection, the minimum influence of the researcher on therespondent, efficiency and saving money and time. The questionnaire is not free fromdisadvantages. Sometimes there can appear the inability to control the processof filling out the questionnaire, which can lead to the lack of autonomy of therespondent’s answers, influence from the environment, like internet, opinion ofother people and so on.
In case of the Hookah Space lounge bar survey, some ofthe surveys have been filled under control of questionnaire representative.