The most prominent and celebrated name inthe telecommunication industry of Bangladesh is Grameenphone. Inspired by theGrameen Bank micro-credit model, co-founder Iqbal Quadir was motivated toprovide universal mobile phone access to the general population of Bangladesh.After raising money internationally and also working with Grameen bank inBangladesh, he was finally able to gain enough support to establish thecompany. The outcome was a consortium between Grameen Telecom Corporation and Telenor,the largest telecommunication company in Norway. Today, Grameenphone has becomethe leading name in the telecommunication industry with the widest networkcoverage across the country.
It is the most famous multinational name, which isknown to the entire population of Bangladesh. In 1996, GP received it’scellular phone operation license from the Ministry of Posts andTelecommunications. The operation started from 26th of March, 1997,the Independence Day in Bangladesh. Grameenphonehas more than 55 million subscribers with the subscriber market share of almost50% in the industry. Majority of the shares are owned by Telenor, and the restis owned by Grameen Telecom and public.
The cellular network of Grameenphonecovers 99% of the country. And it was the first company in Bangladesh tointroduce GSM technology as well. On 16th November, 2006,Grameenphone changed its logo officially to match Telenor’s logo. The Headquarterof Grameenphone is called GP House which is located at 1/B Bashundhara Lane,Dhaka. The outstanding office building represents fine contemporaryinfrastructure.
GP House is one of the most visually stunning infrastructuresin Bangladesh. The current CEO of GP is Michael Foley, a very knowledgeable,dynamic yet humble man. He is very fun-loving and treats everyone equally. Heis always very respectful to other cultures and traditions as well. The Toplevel management team consists of the most creative, wise and experienced menand women who are working endlessly to achieve the goals of the company. Grameenphoneserves both rural and urban customers across Bangladesh, where mobile telephonyis a major driver of socioeconomic development. The company envisions providingthe power of digital communication, enabling everyone to improve their lives,build societies and secure a better future for all.
The company also has alwaysbeen a pioneer in introducing new products and services in the local telecom market.Now they have introduced digital market service where different apps areoperated in one digital basket. The apps are GP music, GP apps, Flexiplan,Wowbox, GP online Store, Bioscope. These are customized according to thecustomer demands and needs.
So it is platform where GP has introduced new formof market and subscriber would his or her daily activities in hand.Grameenphone Ltd. built its network on a nationwide basis.
As of December 2015,Grameenphone network covered more than 99% of Bangladesh’s population and 90%of the total land area, and the network infrastructure included more than10,068 sites in operation around the country. Grameenphone Ltd. has so farinvested more than BDT 278 Billion to build the network infrastructure. It isone of the largest taxpayers in the country, having contributed more than BDT465 billion in direct and indirect taxes to the Government Exchequer over theyears.