Tesla, to sustainable energy.” Most people only see

Tesla,Inc. is an American company that manufactures automobiles, various energystorage devices, and solar panels.

  It ismy recommendation that tesla should expand their current global retail andservice locations by opening a store in Singapore.  The countries high-tech status and long termorientation make Singaporeans an ideal customer for Tesla.  Singaporean car buyers will be able to affordthese high-end luxury electric vehicles, and appreciate their help to the environment.Tesla will also gain even more brand recognition and be able to grow even furtherwith their goals of being a sustainable energy company.

  Tesla was founded in 2003 and based inPalo Alto, California.  The company wasfounded by Martin Eberhard, Marc Tarpenning, Ian Wright, Elon Musk, and JBStraubel.  Currently, Elon Musk is theCEO and Chairman, JB Strubel is the CTO, and Deepak Ahuja is the CFO. Thecompany was originally named Tesla Motors but have since then diversified.

  Tesla specializes in electric cars and lithium-ionbattery energy storage.  The company alsoowns a subsidiary called SolarCity that manufactures residential photovoltaicpanels.  Tesla sells additional products suchas the Tesla Powerwall, some power pack batteries, solar roof tiles, and alsonow solar panels.

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  Tesla’s mission statement states that “Tesla’smission is to accelerate the world’s transition to sustainable energy.”  Most people only see Tesla as an automobilecompany, however they have much bigger goals than that. Tesla hopes tocompletely revolutionize energy storage and usage worldwide.

  In a quote by Elon Musk in 2013 he states, “Ourgoal when we createdTesla a decade ago was the same as it is today: to accelerate the advent ofsustainable transport by bringing compelling mass market electric cars tomarket as soon as possible.”  While the executiveshave big plans to revolutionize the energy crisis, most consumers stillconsider them a car company.  Teslacurrently sells three car models at varying prices: The Model S, Model 3, andthe Model X. The first-generation Tesla Roadster is no longer sold. 

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