Starbucks outlets are mostly visited by business talkers. At first, Starbucks’ Frappuccino is mainly adult-focused and aims to connect with their customers, communities, and children through various advertising tactics. The vast majority of these customers come from urban areas, where individuals are willing to pay the premium price to purchase a quality coffee. Starbucks, compared to other competitors such as Tim Hortons, experiences a larger degree of profitability in urban areas due to its creative ability to cater to the needs of the large market of young professional adults.
Another new and large growing target market within the coffee industry is college-age students and post-graduate individuals residing in urban areas. These two segments account for the largest portion of gourmet coffee drinkers. There have been studies showing that coffee consumption has increased with the drinker’s educational level. Urban areas have the most coffee drinkers because it is where most of the educated professionals are located as well as the large universities. More and more individuals are becoming educated which shows that there will be a growth in the market of coffee drinkers.
However, the introduced of different varieties and flavors of Frappuccino by a few decades. Starbucks’ Frappuccino target market now is any person and any age. The Starbucks’ Frappuccino offers Cold blended beverage, juices blended and blended creme for young generation and Decaffeinated Frappuccino for people who cannot have caffeine because of health problems or non-coffee drinkers. On the other hand, Starbucks continues to refine and target their product offerings to the changing tastes of consumers.