With the growing speed of technological advancement, Smartphones have become the essential components of our daily performance. As we look for convenience, we also respect the devices, which can combine multiple features and which give us more mobility and entertainment. As the whole world is going into the new phase of technological performance, our needs become more sophisticated. On the one hand, we need speed, quality, and effectiveness; on the other hand, these features should be combined in a solution small enough to carry it in the pocket.

Smartphones have come to exemplify one of the wisest and the most convenient technological ideas in the history of mankind. The unique combination of features makes Smartphones extremely usable and useful for different purposes. In business or in pleasure Smartphones expand our capabilities and help us resolve our problems in timely manner. This is because of the growing speed of all decision-making processes in business and life that technological companies have come to the need for developing a new unique technological device. Usually, “a Smartphone combines the functions of a cellular phone and a handheld computer in a single device.

It differs from a normal phone in that it has an operating system and local storage, so udders can add and store information, send and receive email, and install programs to the phone as they could with a PDA” (Yuan). A Smartphone may also be referred to as a cellular phone that incorporates a Personal Digital Assistant (PDA). In distinction from traditional phones, Smartphones look like mini pocket computers. Given that our lives are gradually becoming busier and we find it more and more difficult to balance our personal and business needs, Smartphones can be very useful tools of business and individual performance.

The users of Smartphones are different and many. Managers and businessmen respect Smartphones for accessibility of communication and various internet features. Students and adolescents enjoy Smartphones for a range of entertainment options they provide. Unfortunately, many of those who purchase Smartphones use them for conventional communication only, and do not even imagine how many different functions they have in their hands. The small size of a Smartphone is at least deceptive, given the multiplicity of tasks it can successfully fulfill.

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Smartphones help people manage their voice calls – multiple concurrent or conference calls are some of the simplest functions Smartphones usually perform (Yuan). Such management options are particularly useful at workplace, and with the implementation of the third-party software, Smartphones can successfully replace up to a dozen of separate phone lines. Smartphones can serve an effective supplement to traditional laptops: while at the conference or at the meeting, it is possible to use Smartphones to share information that can later be synchronized to the computer.

Smartphones increase productivity, integrate location information and make it possible to access web 2. 0. Smartphones are equipped with modules that make them usable worldwide; they are strongly supported by third party software developers and comprise a range of accessories, including GPS navigators and Bluetooth (Hall & Brown). Unfortunately, Smartphones are not without drawbacks, as far as they often have limited text-entry capabilities.

Due to their small size they make reading screen difficult; they do not have “the same set of built-in applications found on the Pocket PC – most notably, Word, Excel, and PowerPoint mobile are missing” (Hall & Brown). The typical cost of a Smartphone ranges from $150 to $500 or even more, depending on the manufacturer as well as the variety of features and accessories it comprises (Costhelper). For example a typical T-Mobile Wing with a slide-out keyboard and a video camera may cost up to $350, while Apple iPhone with pre-loaded YouTube video player is likely to cost more than $400 (Costhelper).

A customer seeking to purchase and use a Smartphone usually wants a mobile phone that also has Pocket PC capabilities. A common Smartphone user wants entertainment, business databases, email access and small size to be combined in one device (Hall & Brown); that is why Smartphones are gradually conquering world markets, as well as the hearts and minds of international customers. Does that mean that Smartphones are our future? Certainly, Smartphones signify our gradual transition to the new quality of information technologies. With Smartphones, we are likely to success in individual and business performance. Smartphones make us faster.

Smartphones, with features such as voice, contact, appointment, Web browsing and e-mail functionality used to be purchased mainly by business people. That’s changing rapidly” (Krakow). Simultaneously, the pace of the technological progress is so fast that it is difficult to predict, whether in ten or twenty years Smartphones will be as relevant as they are today. Obviously, as technological advancement moves ahead, customers become more demanding, that is why it is very probable that in several years Smartphones will no longer work to satisfy our sophisticated needs, giving place to more advanced and more effective technological solutions.

Conclusion Smartphones can be fairly regarded as a small revolution in technology. A unique combination of a cellular phone and a mini PC later called “Smartphone” is now actively used in various fields of business and individual performance. With numerous benefits at hand, Smartphones are not without drawbacks; and given that continuous technological progress makes our needs more sophisticated and creates a new community of demanding customers, Smartphones are likely to give place to other more effective devices, which will accompany us on our way to technological perfection.

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