p { margin-bottom: 0.25cm; direction: ltr; line-height: 120%; text-align: left; }p.western { font-family: “Times New Roman”, serif; font-size: 10pt; }p.cjk { font-family: “Times New Roman”; font-size: 10pt; }p.ctl { font-family: “Times New Roman”; font-size: 10pt; }a:link { color: rgb(0, 0, 255); }Customer satisfaction isplaying ankeyrole in promoting the product and experience the profit in thebusiness. In judging the customer satisfaction factors are thatbusinesses should consider: Increasing loyalty and customer retentionby just 5% can increase profits by 75%. Most dissatisfied customerswill reveal the problem for 9 other people.
Only 4% of dissatisfiedcustomers actually complain to the company. Satisfied customers, onthe other hand, tell 5 to 6 other people about their positiveexperience. Managing dissatisfaction, then, is a criticalconsideration in planning a customer satisfaction. The presentinvestigation is to find the ways to get the customer satisfaction insoftware industry.
This has to be achieved with the combination ofkey customer requirements as well as the remarkable qualityparameters specified by the international quality standards. There isa substantial body of empirical literature that establishes thebenefits of customer satisfaction for firms. This should be differentand add to the basic entities of business like marketing, sales,service after sales.Customer satisfaction isconsideredas the most significantfor any business. Thegrowth of the business depends on the standards setup based onCustomer satisfaction.
The high competition insoftware industry invites more attention to customer satisfaction.Predicting customer satisfaction ishighly crucial. Thishas to be addressed and find the possible innovative solutions toachieve the customer satisfaction in the field of software products.To attain Customer-oriented business theoriesthe company has to follow customer-focus, customer centrism,relationship marketing and other necessary customer centric basicconcepts. The significantbusiness improvement factor has to be defined along with theinternationallyaccepted software standards which is applicable.
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