Communication Channel Scenarios Response to certain scenarios, with which communication channel should be used Helen L Rivas University of Phoenix Abstract In the following pages you will find responses to certain scenarios and which communication channel is best. There are two (2) main forms of communication channels, oral communication and written communication (Robbins & Judge 2011).

Within the two (2) forms of communication channels there are ten (10) different communication channels; “formal reports, memos and letters, prerecorded speeches, electronic mail, online discussion groups, voicemail, live speeches, telephone conversations, video conferences, and face to face conversations” (Robbins & Judge 2011). There will be three (3) different scenarios and I will be providing which communication channel works best in the scenario. Communication Channel Scenarios Scenarios and which communication channel works best Scenario #1 You are a marketing manager for a new beverage that has done remarkable well in the United States after its introduction, especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy. ’ The best communication channel that would be used to interact with the team would be face to face conversations.

I say this because the team only have one (1) week to develop their strategy. This means there is a time crunch and in a time crunch, it would be best that everyone gets together in the same room and develop a strategy. If another form of communication channel is used, such as e-mail it may take longer for the team to all get on the same page. This communication channel, e-mail would not allow the team to finish up their strategy in time. The communication channel that would work best to present the developed strategy to the Vice President of Operations would be face to face conversation as well.

This face to face conversation should be set up as a presentation. Have images and the strategy readily available for the Vice President of Operations. I believe this would be the best communication channel because if the Vice President had a concern or question of the strategy they may ask and receive an immediate response. Scenario #2 ‘You are the manager of a large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login name and password no longer work for a computer application used by all company employees.

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You quickly contact the offsite IT department responsible for the upkeep of that computer application to find out why the login information is no longer working. You discover that the login name and password have expired. IT provides you with a new login name and password. ’ Communicating with the offsite IT department, I would choose telephone conversation as the communication channel. This would be the easiest and fasted way to resolve the problem. I would have chosen face to face as the communication channel; however because the IT department is offsite, this would not be possible.

And if face to face communication channel was a possibility it would not be fast, I would have to wait for an IT technician to come onsite. In order to let the employees that I manage know about the situation and to provide them with the new log-in and password I would send an e-mail. This communication channel will allow me to contact then all at once and briefly explained what happened without having to call and meeting and wait for everyone to gather. I would also use this communication channel so that the employees will be able to save the new log-in and password information.

This will eliminate unnecessary questions from the employees about the log-on and password information, and they may keep the e-mail for future reference. Scenario #3 ‘You are the owner of small editing company. You have ten employees working for you. Business has been slow and the bills are piling up. You have done just about everything you can to cut costs but you are still unable to pay the bills. You do not want to close the business. You have done some number crunching and you found that by reducing your workforce from 10 to 6 you can ay your bills and remain profitable. ’ The best way to inform my employees about the workforce reduction would be face to face conversation. I would use this communication channel in a meeting setting. I would have all the employees together at once time. I would do this to save time and so that they may see that I truly tried to keep all my employees, however it is a difficult decision that I had to make. No to inform the affected employee, meaning the employee that is being laid off, I would do face to face conversation; however it would be a private conversation.

I would do this because I would like to respect the employee and give them their privacy in this situation. Letting an individual go whether firing them or laying them off is a delicate matter and but be handled as such. Conclusion It is because of personal preference; however I prefer face to face conversation. I believe that face to face conversation delivers information quickly. Also in face to face conversation everyone is able to see if the information being transmitted is being understood. If there are any doubts or questions it may quickly addressed.

If there were a concern and the initial communication channel was via e-mail, an estimated time of response is unknown, leaving an individual in doubt for some time. I believe face to face conversation is effective as a communication channel. On the Information Richness of Communication Channels in chapter eleven (11) of Robbins & Judge, it is considered to be of “high channel richness” (2011). References Judge, T. & Robbins, S. (2011). Organizational Behavior, Fourteenth Edition: Chapter 11 Communication. Pearson Education.


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