What is qualitative data?Qualitative data is information which is collected that is descriptive and involves a lot of written information that is in depth and detailed.

It is that form of data which s observed not measured as it gives an analysis and records any information relating to it in detailed response. Qualitative data in other words can be known as quality as it involves great explanation.Qualitative data analysis is:* Involves great explanation which is needed.* Involves questions such as ‘why’ to ask for great and in-depth explanation.

* Involves looking at individuals theories more carefully by paying attention.There are many ways which individuals can gather qualitative data that will involve a lot of in detailed description and analysis. The ways which they can gather information are, for example:1. Questionnaires: using questionnaires as a way to gather information is very easy and quick as it contains question which are in need to quick but detailed answers which will provide them with sufficient amount of information which they need for gather information on certain topic or area.

Questionnaires are mainly used to gather quick opinions of individuals relating to a particular issue or topic. Using this method is an easy way to reach individuals across the globe at a very low cost using telephone or over the internet.Using questionnaires in my chosen campaign which was Alcohol Awareness Week was very important as it gather much information which was needed and was relating to the chosen topic. It provided with quick answers which the community had given regarding the misuse of alcohol. Using this method when seeking for quick answers was very important as it meant that they would be collecting information regarding alcohol from many different users who drink alcohol on a regular basis.2. Interviews: Interviews are mainly used to gather direct responses from individuals on the spot. This method is very useful as they discover what the individual’s feelings and views are on certain topic which is raised.

Best services for writing your paper according to Trustpilot

Premium Partner
From $18.00 per page
4,8 / 5
4,80
Writers Experience
4,80
Delivery
4,90
Support
4,70
Price
Recommended Service
From $13.90 per page
4,6 / 5
4,70
Writers Experience
4,70
Delivery
4,60
Support
4,60
Price
From $20.00 per page
4,5 / 5
4,80
Writers Experience
4,50
Delivery
4,40
Support
4,10
Price
* All Partners were chosen among 50+ writing services by our Customer Satisfaction Team

It allows individuals to ask detailed questions which the opposite individual has to response in detail too. The main advantage of using interview to collect data is that the words which are said are from the individuals themselves which means that these words are original words that have come out of their mouths directly.Using interviews in my chosen campaign which was Alcohol Awareness Week was very important as it gather much information which was needed and was relating to the chosen topic. It provided with detailed and in-depth responses directly from the individuals which the community had given regarding the misuse of alcohol. Using this method when seeking for quick answers was very important as it meant that they would be collecting information regarding alcohol from many users who drink alcohol on a regular basis.3. Focus groups: Focus group is another method which is used to gather information of certain topic which involves investigation on people’s behavior. This is a very effective method to gather information as it involves different groups having different opinions and attitude towards a certain topic raised.

It is easier than using interviews as it involves opinions of individuals in a group as a whole. It gives the individuals a very detailed response from wider range of public.Using focus groups in my chosen campaign which was Alcohol Awareness Week was very important as it gather much information which was needed and was relating to the chosen topic from a group of different individuals with different responses on how they feel and their attitude towards it. It provided with detailed directly from a group of individuals which the community had given regarding the misuse of alcohol.

Using this method when seeking for quick answers was very important as it meant that they would be collecting information regarding alcohol from many users who drink alcohol on a regular basis.Why we do qualitative data analysis:* Needs more information than just looking at numbers and frequencies.* Looks for in-depth descriptions of individual’s comments and remarks.* Development of theories which they gather.* Looks for information which requires great explanation.* After gathering information, they look for comparisons and differences.* Uses a lot of sources to gather in-depth and detailed responses.What is quantitative data?Quantitative data is described as something which contains information that can be counted or shown numerically.

This type of information does not need in-depth or detailed responses as it only deals with numbers or one word answers such as yes or no. the information which is collected from this type of data is usually be presented in a graph, tables, charts or histograms. The questions used to collect this type of information can be such as ‘what’ or ‘how many’ to collect the information they want on a certain topic raised.

There are many ways which this type of data information can be collected from which is important. Some of these sources which quantitative data can be collected from is similar to the ways which qualitative data is collected from. The ways which quantitative data can be collected from are:1. Questionnaires: using questionnaires to gather quantitative information is very important as it is the best way to gather numerical information and responses. The questions which are used to collect this type of data are called close ended questions. The close ended questions are used to provide answers which are numerical.

The individual who answers this type of question do not need to provide with an in-depth answer which asks for values and opinions of them. Then eventually the answers which are provided are then evaluated into a graph or a chart.Using this method for the campaign chosen for my task was very information as it meant that it would gather numerical information which is needed and was very important. The use of close ended questions provided with quick response that included answers that were not in-depth or detailed.

2. Interviews: interviews are another method which is used to gather information which is very important. The questions which are used to collect this type of data are called close ended questions. The close ended questions are used to provide answers which are numerical. The individual who answers this type of question do not need to provide with an in-depth answer which asks for values and opinions of them.

Then eventually the answers which are provided are then evaluated into a graph or a chart.Using this method for the campaign chosen for my task was very information as it meant that it would gather numerical information which is needed and was very important. The use of close ended questions provided with quick response that included answers that were not in-depth or detailed.