Maybank– biggest bank and financial service group in Malaysia. Maybank was established by Malaysian business big shot Tan Sri Khoo Teck Puat, who kicked the bucket in 2004. (Berhad, M. 2017)Nowadays, it has expanded until 2,100 branches over 17 nations along with 42000 maybankers and 21 million of customers around the world under his wise leadership and the rapid economic development.
The Bank was launch on 31 May 1960. It was recorded on the Bursa Malaysia on 17 February 1962.(Maybank.
com. 2017) Maybank Group now is leading by Datuk Abdul Farid Alias as Group President and Chief Executive Officer from 2 August 2013. (Malaysia, A. 2017) Maybank manages a wide range of banking activities locally, including individuals, businesses and Islamic communities. July 2010, Maybank Group has begun its change program to strengthen its management of the near-money management industry, and will expand its future operations around the world. The Bank hopes to be the main driver of monetary and social improvement as the group is committed to giving the general public access to money-related management at a reasonable price.(Scribd, 2017) Maybank is leading banking of all the bank in Malaysia. Maybank provides a lot of product and services, for example loan, credit card, financing, and other services.
Maybank target individual, household, kids, non-profit organizational and other to be their customers. First of all, Maybank provides car loan, house loanand others type of loan to individual, households businessman and others. As we said at first, Maybank is the “big brother” in Malaysia banking industries, so it plays an important role in making loan decision. Economic crisis in Malaysia will happen when the loan is over given to individual. By giving loan to individual and others, the bank will earn the interest.
While controlling loan approvals, Maybank also needs to ensure that its economy is growing positively. Last but not least, Maybank will also provide credit card service, Credit card nowadays are used by individuals, by target selling credit card to them, Maybank will have more customers and so this will increase the sales of Maybank. Maybank also corporate with other company, for example, TGV company. By using Maybank credit card, the customers will get RM10 of movie ticket before 6pm and 10% discount of the food and beverage. This exclusice package only offer to Maybank card holeder only. (Anon ,2017)This will help Maybank and TGV company to perform a ‘win-win situation’.
By using this method, credit card will be width used in the market.