celebrities have made the jump to veganism in recent years, stating animal
advocacy and maintaining a healthy lifestyle as their main reasons for the
switch. As it becomes trendier to be vegan, the number of celebrities adopting
this new diet continues to grow – and that’s
a really good thing.


A handful of people around the world are followed day-in and
day-out by the public. Thanks to social media platforms like Twitter and
Instagram, we have an exclusive view into their lives and have
the ability to get to know these people on a personal level more than ever
before. This is an incredible opportunity for celebrities with a passion
for a cause to communicate their message with the world and actually be heard.


Driving for change

Simply stating “I am vegan” through social media isn’t
enough to drive change which is why many clever and passionate celebrities have
therefore turned to fashion to make those statements and fire up fans to take
action. The
ingenuity behind this form of activism is that it doesn’t require fans to
become activists themselves. Rather, it encourages the same behaviour they
have always adopted – mimicry. Fans take action without necessarily feeling
like advocates for a cause, but the result is still beneficial. It’s truly brilliant!

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Slow fashion – Fast Fashion

ethical, ecological and sustainable fashion subindustry struggles to compete
against mainstream “fast
fashion” due to cost and overconsumption buying habits. Times are slowly
changing as we become increasingly aware that fast fashion is not only overloading
our landfills, but also trapping women into poverty and contributing to animal
abuse and factory farming all over the world.


Thanks to efforts from the following celebrities, we’re
seeing some shift towards a more thoughtful buying process, where vegan fabrics
are becoming increasingly coveted and the red carpet has become
a platform for animal rights activism.


Miley Cyrus

Thanks to 73
million followers on her Instagram account, Miley Cyrus has a very powerful
reach. She’s the most influential when it comes to veganism and recently
endorsed a vegan shoe brand’s winter collection. Her
militancy is light and refreshing compared to the mainstream, which makes
her a powerful force of change.


Anne Hathaway

Focusing on shoes, Anne Hathaway has used her influential
power to commission
cruelty-free shoes from designers like Giuseppe Zanotti, Jimmy Choo and Tom
Ford. For
fashion shoots, she frequently requests vegan brand Beyond Skin for all her
shoe-related needs.

Natalie Portman

In similar fashion, Natalie Portman is well known for not
only requesting custom-made cruelty-free attire, but also commit
to a vegan diet as well as lifestyle. She requested that Dior
re-make leather-free shoes for her Miss Dior Campaign, and has been seen
wearing ethical,
ecological and sustainable collections from many popular designers.



Olivia Wilde

In recent years, Wilde completely changed her view of
celebrity endorsement, leaving Revlon behind and encouraging cruelty-free,
eco-friendly and sustainable brands instead. She
signed on as True Botanical’s Chief Brand Ambassador in 2017, striving to
publicize the brand’s line of toxin-free, cruelty-free and gluten-free
products. She has also placed her stamp of approval on H’s
Conscious Collections, encouraging her fans to be more conscious about their


Emma Watson

She’s an activist for many causes, often portrayed in the
media thanks to her views on feminism,
animal rights and sustainability
in the fashion industry. She’s collaborated
with ethical fashion organization People Tree and created a new ecological
brand with Alberta Ferretti called Pure Threads.



Our fight for change continues to impact many industries,
designers and brands, including fashion and beauty giants. The future is likely
to be bright as we continue to question our buying habits and become aware of
how our actions impact our planet. Stay tuned for interesting changes in the
beauty industry, where several
brands have vowed to go vegan in the next few years.



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