Leverage innovation to offer better service

As a support to the improve custom­ers’ experience, rail operators
should leverage technological innovations to develop a competitive and
attractive services for passengers. Tools such as Big Data, Analytics, and IIoT
should be extensively used in trans­portation planning, mobility monitoring or asset
maintenance. Improving the efficien­cy of the transportation systems requires a
better understanding of passenger behav­ior and a better knowledge of potential
customers’ expectations. With these innovations, rail operators should make the
traveler aware of the innovative mobility measures and services offered,
including new traffic and travel information services, or the creation of new
transport infrastructure or facilities, and management policies.

It is important to address the user’s response to pricing policies
both to facili­tate their travel by rail and public trans­port through
integrated charging and payment systems. Data collection, analysis improvement
and statistical data are essential for sound and convincing economic studies
and traffic forecasts and for building cus­tomer oriented business models. The
analysis should cover the impact of services on the consumer behavior of
various regulations favor­ing or restricting the ownership or use of transport
modes depending on the area to be sustained.

Instigating fundamental values in daily operations

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There are basically three fundamental val­ues which should
govern the rail system; safety, security, and sustainability (both in
environmental and economic terms). The rail agency’s strategic vision and
objective should be based on this set of values. Neglecting any of these values
with the consequence of an unsafe, insecure and/or unsustainable railway will
lead to socially, environmentally and/or economically unacceptable results.

Passenger safety should be at the top priority, and that
can be achieved through optimized operations and maintenance of rail assets. It
is essential to integrate safety into every aspect of the solution throughout
its lifecycle.

Secondly, digitization of the railway opened the discussions
about cybersecurity – namely, the new railway’s exposure to digital hackers and
cyber-attacks. Increased connectedness has raised the bar for the impact of a
cyber-attack on the rail network. At a time when rail networks are growing and
becoming increasingly automated, railway cybersecurity is at the center of
development. It is imperative for railway cybersecurity technologies to keep up
with evolving attacks on the digital system.

Furthermore, railways should operate and improve the
business in a way that reduces carbon emissions through improved energy
efficiency and maximize benefits of railway to the environment. Economically
sustainable railway will be able to generate the financial means for
investments necessary to maintain safety and security, without having to depend
too strongly on government subsidies. 

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