I.

           IntroductionTheBusiness Concept and The Business Model The concept of thebusiness would be combining vaping and a café in one shop. Specifically madefor vapers who find it difficult to vape in an environment wherein it gives outgood food and is also comfortable. The Business Goals: Vision, Mission,Objectives and Performance TargetsThe vision of Milk Man Café is “The vision of Milk Man Café is “Toopen a new idea of combining vape and good food in a shop wherein vapers andnon-vapers alike could enjoy. To be able to promote positivity towards vapingand vapers.

” The Business Goals is to be ableto create a utopia for vapers. A place where serenity is at its bliss. It’s aplace where people can relax and unwind from the stress of the society. Topromote good knowledge and proper use of vaping. All business is made orestablished to give out good service to customers and also for the purpose ofmaking money for the business owners and also the investors. For Milk Man Café, its mission is “To supply services that will providegood food and environment to vapers that would generate great income for itsowners and investors to improve the lives of the customer specifically vapersand its employees.”  The vision and missionof the company must be then translated into measurable end results calledobjectives Forthe objectives of Milk Man Café:1.

      To establish a strong market presence in Urgello, Cebu2.      To earn good financial return for its owners3.      To delight customers with high quality food and services 4.      To make Milk Man Café a happy and rewarding place to work inIn this case MilkMan Café, the key results areas for each objective are follows: Objectives Key Result Areas     1.       To establish a strong market presence in Urgello, Cebu   1a.

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Number of food outlets in major bus terminals in Urgello, Cebu 1b. Sales Volume Attained 1c. Market Share in Urgello, Cebu     1.       To earn good financial return for its owners   2a. Amount of Net Profits realized for the next five years 2b. Return on Equity 2c. Return on Assets (ROA) or Return on Investments (ROI) 2d. Return on Sales (ROS)     2.

       To delight customers with high quality food and services   3a. Growth in sales per outlet 3b. Percentage of repeat customers 3c. Number of customers commendations or complaints 3d.

Awards and recognition given by the community or the government for excellent service 3e. Customer survey rating to ascertain customers degree of delight   3.       To make Milk Man Café a happy and rewarding place to work in   4a. Compensation and benefits of managers and workers above industry rates 4b. Management and Employee turnover 4c.

Number of job applicants compared to other similar establishments