I believe the media does have theright to subject regulation. The media broadcast spectrum is a limited resourcewhich is technical owned by the public. Control of the airways is done through licensingpurchased from the federal government. For companies to be granted a licensethey must prove that they are operating within the publics best interest. However,I think we can all agree there are some grey areas.

I believe media ownership playsa big factor in these strict scrutiny decisions that are made. For example, thederegulation of cable television allows a single company to own and operate newspapertelevision and cable companies within a single market. Go figure there’s goingto be some content scrutiny. Forget about where you lie on the political spectrum.What is the news for? Why are broadcast companies doing the news? Whether youare an aggressive liberal or a conservative republican you must understand thatyou are getting all your information from sources who are giving you their versionof the truth.

Advertising censorship that comesto mind Kendal Jenner’s controversial Pepsi ad. Pepsi pulled the add April 5,2017. The ad features Jenner watching, then joining a protest.

In this generationof “the offended” many took offence to the way Pepsi portrayed imagery of theblack lives matter movement. The most controversial image in the commercial istowards the end of the commercial where Jenner walks to the front of the protestline and hands a police office a Pepsi. There is a similar comparison to KendalJenner and Leisha Evans and the Baton Rouge protest last year. Many people findit offensive that Pepsi thinks it can solve these serious issues with a simplesoft drink.

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All over people are protesting police brutality. Pepsi stood by theadd at first releasing this statement “This is a global ad that reflects peoplefrom different walks of life coming together in a spirit of harmony and wethink that’s an important message.” In my opinion the ad was too soon when big company’slike Pepsi take these controversial risks the outcome can only go one of twoways, really good or really bad. In this case Pepsi received a lot of backlashand decided to pull the ad.