How social mediaaffects business and market in general. Social media and social networking seemto play an imperative part of people’s lives around the world. Sitting behind acomputer communicating with friends through digital means can be easy and funbut can weaken a person’s verbal communication skills. I will not only focus onthe negative impacts, but also I will focus on the positive impacts oncommunication through social media.

I will also explore how social media andnetworking strengthens and weakens communication.Accessibility that one has to the internet through smartphones,tablets, computers, and other mobile devices has made accessing information andconnecting with people very easy nowadays. People are communicating almost allday every day through texting, e-mail, and the ever-expanding social mediaaccounts. Digital Life has been so modern, an explosion in popularity andusage, social media has become the new norm when it comes to communicating everythingfrom huge life events like engagements and the birth of children to minuteparticulars like what one ate for dinner. With social media increasingly becoming embraced by people,businesses are taking advantage of this trend and incorporating social media intotheir business-level and corporate-level strategies.  Social media has asubstantial impact on multinational firms.

Globally, organizations are embracingthe fact social media is much cheaper and convenient way of achieving businessgrowth. This is because corporations can develop their brands easily andcheaply by using the influential nature associated with social media. Socialmedia has also revolutionized global marketing, wherein marketers are not onlydepending on just communicating with their target audience, but also devisingnew methods for influencing people through social media. Social media alsohelps in cutting marketing costs. Overall, social media has positive impacts onglobal businesses, particularly with regard to customer relationshipmanagement, customer retention, expansion of client base, market research, andpublic relations.

 EMAIL MARKETING isdirectly a commercial message, to a group ofpeopleusing email. In its broadest sense, every email sent to apotential orcurrent customer could be considered email marketing.  SOCIAL MEDIA MARKETING programs usuallycenter on efforts tocreate contentthat attracts attention and encourages readers to shareit across theirsocial networks. Socialmedia is helping to forge a new era in businesstransparency and engagement, creating both new challenges and opportunities.Gone are the days when companies could rely on carefully written press releasesor eye catching ad campaigns to communicate with their customers, often in anattempt to convince people that their products are the best in the field. Inthe age of social media, the rules have changed,  people today demand a more honest and directrelationship with the companies with which they do business.Companiesnow face a clear choice: wall themselves in and become increasingly controlledand hidden, or use social media and other means to reveal their human side,welcome transparency, and forge new relationships with their customers.

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The oldgame is undoubtedly over, and the question now is, “what can businessesdo to transform and succeed in this new era?The History of Social MediaThefirst recognizable social media site, was created in 1997. It enabled users toupload a profile and make friends with other users. In 1999, the first bloggingsites became popular, creating a social media sensation that’s still populartoday. • Social media are Internet sites where people interact freely, sharingand discussing information about each other and their lives, using a multimediamix of personal words, pictures, videos and audio. At these Web sites,individuals and groups create and exchange content and engage inperson-to-person conversations.

Estimatednumber of The Middle East social media users are growing as we will see¢ later on in details. In 2014, the total worldwide internet userswere 3.7% from the Middle East, 40.2 % of the total middle east population hasinternet access, 88% of the middle east’s online population uses socialnetworking on daily basis.