Grupo help Grupo Nutresa to gain positive popularity

Grupo Nutresa isone Columbia Multinational company who deal with processes Food industry andits 4th largest food company in Latin America and they deal with differentsegment i.e.

coffee, cold cuts, biscuit & chocolate. It’s coffeespecialized subsidiary is Colcafe which is sale and manufacturing of instantcoffee and help Grupo Nutresa to gain positive popularity because of highexpertise in technology. The growing demandfor instant coffee in Asia and the coffee market of Asia is expanding. TheJoint venture of Grupo Nutresa and Mitsubishi Corporation which is Japan-basedglobal integrated company specialized in multiple industries including finance,food, electronics etc, it has a diverse business range of products.

Reasonbehind choosing Mitsubishi as joint venture partner to form an alliance isbecause that first coffee export of Grupo Nutresa is in Japan in 1961 and therelationship with Japan is long-term nature and the other reason is in 2012Grupo Nutresa had acquired Dan Kaffe Malaysia soluble -dried Coffee companythrough its subsidiary Colcafe with 44% stake and other stakeholders are 30%Mitsubishi Corporation and 26% Takasago International Corporation, specialisedin flavours and fragrance and that acquisition is performing well.Grupo Nutresa andMitsubishi come together in 2014 to form as fifty-fifty Joint venture alliancewhich is Oriental Coffee Alliance SDH.BHD and this will act as a base to expandthe business in Asia.

The alliance is the perfect combination as Grupo Nutresais world class and expertise in soluble coffee and Mitsubishi because of theknowledge of Asia culture they got, it is a combination of potential. The strategic motive behind this venture is toexpand their business in instant coffee sale, commercialization of coffee saleand taking that advantage of the growing number of consumer market in Asia asthere is growing number of middle-class population as well and Malaysia is bestplatform of expanding business because of raw material at competitive price,political stability, cheap labour and ease of doing business.

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