Google Analytics is a perfect solution for e-commerce – buying andselling of goods and services over the internet. Levi’s makes great use ofGoogle analytics, and its customers are an object of Levi’s information searchin the e-commerce battle for consumer dollars. Based on the data generated byGoogle Analytics, Levi’s is able to see if its online store is generating quicksales, and if not, just how far potential buyers are making it through the sitebefore they move on to something new or leave it (Gill, 2013, para. 3). GoogleAnalytics allows Levi’s to get more insight of what is happening when a user isshopping for something, demographic data of customers, where they are comingfrom, and if they engage with their content or leave immediately (Gill, 2013).
All the information generated by Google Analytics is used to find newcustomers, evaluate Levi’s marketing efforts, and make marketing decisions. Leading electronic manufacturers such as Samsung found featuresoffered by Google Analytics helpful, and the company is actively using thistool to run its website and online store. Samsung is able to track analytics tosee which of its products are more viewed and generating buzz.
Samsung usesthis information to change around page displays based on popularity, the numberof views, and relative importance of each of its phones to other products onthe landing page (Gill, 2013). Google Analytics collects information about howvisitors use its site. This information includes the number of visitors to thesite, where visitors have come to the site, from, and the pages they visited(Gill, 2013). Samsung uses the information to compile reports and improve thesite.
Especially with the holiday season coming up, optimizing its site hasgreat marketing importance (Gill, 2013).Google analytics is the top analytics tool to track what audience isvisiting the website on a daily basis. General Electric uses Google Analyticsto track what country their site visitors are coming from (Gill, 2013). “Thisprovides General Electric with a rich insight into where market demands arearising and how to better cater their web pages to different languages. GeneralElectric is using this insight to equip their web pages with different languageoptions and adapt their presence based on different countries and cultures”(Gill, 2013).
Without Google Analytics, this task would be nearly impossible.