Google My Business listing optimization is an important andinitial step in any local SEO strategy. Google My Business listing can also be categorizedin Local SEO.

And it is your prime task to claim and verify your own localbusiness on Google My Business (GMB) listing. However the striking part is that,hooking yourself or your provided services on Google My Business listing, canincrease your chances of showing up in Google’s top organic rankings in general.Why is it important to optimize your business on Google My Business?Google My Business listing provides you to list yourbusiness location on Google Maps and local search results. By this procedure youcan display important information about your business, including theopening/closing time schedule, phone number or a link to your website.

Google alsohas provided a new feature allowing you to post a link to articles or up andcoming events. The listings are free and should be regarded as a necessity byall businesses. If your business or the services you provide don’t have aphysical shop and it’s online only then also you should still consider having aGoogle My Business page.How to verify yourself in Google My Business (GMB) listings?To qualifying for Google My Business (GMB) listing, firstand foremost you need to have an account on Google. Once you have claimedyourself on Google then the next step would be verifying your local businesseswhich include basic information like about your company, like your address,phone number, business hours and types of payments accepted.

To get started, and verify yourself on Google My BusinessListing visit here https://www.google.com/business.To be able to manage your business’s information on Google,you will first need to complete the verification process. The verificationmethod available to users will depend on the type of business users manage. 1.     Google provides various types of verificationprocess to claim your business on Google My Business Listing and Post-Card Process is the most commonprocess to verify your business is by postcard.

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Once you have updated everysingle details of your business during the verification process, Google willsend you a postcard with a 5 digit UNIQUE VERIFICATION CODE to the businessaddress that you have provided at the time of verification.·       Make sure that the address you have provided isaccurate and acted in accordance with Google’s guidelines which include exactstreet address and only including information that is part of your officialaddress. You also need to include phone number, city, state, zip and country. Howeverincluding cross-streets or nearby landmarks when they are not a part of yourofficial address might create complications during verification and may make itmore difficult to determine on Google maps.·       It takes almost one to two weeks for the postcard to arrive.

During the time of receiving your post card, you should notedit any kind of information that you have provided during the verificationprocess as this might delay the process of verification.·       After you have verified your account and enteredyour verification code into your Google My Business (GMB) account, you willable to edit your business information. And if the verification takes more than2 weeks, please contact Google https://support.

google.com/business/contact/local_pages_verification_manualHowever if you lose yourverification post card then you can request for a new one too.2.     One more process to verify your Google MyBusiness account is through phone. Google has provided an option to verify somebusiness via phone as it is the fastest way to verify your account. Google willcall you on the listed business number to confirm if all the information thatyou have provided are legitimate. If you don’t find the option to verify via “PhoneCall” then “Post Card” option is the efficient way to verify your (GMB) GoogleMy Business account.3.

     Alongside if you have verified your business’swebsite with your Google Search Console then Google might be able to verifyyour GMB account instantly. Just make sure that you have signed into your GoogleMy Business account with the same account you have verified your site on GoogleSearch Console. 4.     Moreover if you have or manage 10 or more locationsfor the same business, you may be eligible to verify all the locations in bulk.Click the link to know more about Bulk Verification https://support.google.

com/business/answer/4490296?hl=en=45966535.     Finally, Google has emerged with EmailVerification to verify your Google My Business Listing. However Google hasprovided this option to limited businesses. If you don’t find “Email Verification”option then Post-Card option is recommended. Negative Traits of Google My Business Listing:There are varieties of options when you update your GoogleMy Business (GMB) details.

And when a searcher clicks on your GMB listing,there can find an option called “Suggest an edit”. And when a searcher clickson that option they can precisely edit your Google My Business listing and makesome drastic changes too.Therefore this is the one sole reason why it is so important thatyou login to your Google My Business dashboard regularly to ensure that no onehas attempted to make any unwanted changes to your listing. However you will seea notification that all the changes made are pending if someone has madesuggested changes that need your approval.