Feasibility study

New Market opportunity

A. Terms of reference with the

Objectives of the new market opportunity

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The specific objectives of this
consultancy were to:

Conduct an analysis and assessment of
the value chains and linkages new market opportunity, existing markets,
competitors and other upcoming opportunities.

Use the results of the assessment above to
draft Standards, Guidelines and reference materials to secure investments in
Biodiversity-friendly Livelihoods/Businesses in the market sector among others.

Results to be achieved

            It is expected that this new market
opportunity will contribute to:

Increased economic activities among both
men and women within the market area.


i.   Data
is readily available on yield levels, area planted, areas of surplus
production, potential areas for increased production and feasibility studies on
potential production and markets.

There is reciprocal trust and confidence
between public and private sectors and they are willing to provide the necessary

4.      Risks

Timeliness in the delivery of the
Consultant’s outputs may be impacted, due to the interdependency of the outputs
of the various consultancies, and will be dependent on fast paced work and the
extent of the inter-relationship between and among the consultants. 

Based on the geographic space of the market,
residents may have unrealistic expectations of the market.

Data for value chain analysis may not be
readily available.

Inadequate disaggregated data for gender
analysis and skill sets

Given geographical size, unrealistic
expectations from community residents and other market stakeholders

The timely response of personnel from
national executing agencies may result in delays of input and feedback.

of work

The Consultant
will employ culturally appropriate and gender sensitive methods and approaches,
compatible with international and national standards in new market
opportunities, existing opportunities and future opportunities framework, to
achieve the following:

1: Inception Report

an inception report to the contracting authority no later than two weeks from
commencement of the consultancy to (i) propose the process for conducting all
activities, (ii) determine roles and responsibilities, (iii) the basis of
implementation, and iv) detail work plan and schedule. Upon receipt of comments
from the Contracting Authority, submit the Final Inception Report.  

2: Validation of Situational Assessment

task involves the rapid assessment of the situation analysis and needs
assessment to validate the 3 identified categories of bio-livelihoods/businesses
– from Biodiversity friendly goods and services.  In conjunction with relevant agencies and the
other Market Consultants, the Consultant will:

Organize, participate in and contribute
to meetings with stakeholders validate and/or expand baseline.

Identify the local production and marketing
and assess their relevance, adequacy, strengths and challenges, etc.

Identify production and marketing groups
available within each of the localities that provide inputs, handling, and
storage and marketing which might be similar to the new market opportunity.

Compile statistical data on the import, export
and sales of the identified commodities, including the timing of such sales.

4:  Value Chain Analysis and Mapping

The consultant shall:

i.   Conduct
field surveys, interviews with stakeholders, and market surveys to develop a
value chain. That system should integrate all the identified activities and
processes including primary and support services, capable of encouraging
entrepreneurs desirous of capitalizing on existing and emerging markets. The
value chain analysis should also show at each level, the detailed key production
processes around the main products from the provision of inputs to production,
transportation, transformation, processing, marketing, trading and retailing to
final consumption.

ii.   Identify
the actors in each of the value chains.

iii.   Develop
standard operating procedures for product development.

iv.   Indicate
the practical implications of the new arrangements in terms of streamlining
production, packaging, shipping and logistics as well as scheduling and pricing,
giving consideration to:

Motivation for value chain actors to
improve their position in the chain;

Regulatory frameworks

Task 5: Develop Baseline Market
Profiles and Business Plans

task involves the preparation of business plans to include marketing plans, as
well as proposals for grant funding or concessionary financing.  The consultant shall:

In conjunction with relevant agencies, prepare
draft market profiles for the three selected sustainable livelihood initiatives
within the market area.

Organize stakeholder review of proposed Market
Profiles and update with stakeholder and contracting authority feedback. Final Market
Plans should include:

iii)       Submit
final profiles, final market plans and business plans for each bio-livelihood

6.      Target Groups

Consultations should include, but not be
limited to the following stakeholders:

Producers and service providers for the
identified commodities and services

Middlepersons in the value chain for
each of the value chains

Processors in the value chain

Other resources users and actors in the
value chain

Markets in the value chain

7.      Personnel

The market opportunity will require a
team with multidisciplinary expertise. Team personnel should have:

Excellent command of written and spoken

Familiarity with the local language.

Knowledge of and experience in market





As a consultant attending
to the entrepreneur with a new market opportunity, the best recommended research
method we opted was a qualitative method. Qualitative research is a type of scientific research. In general terms, scientific research consists of
an investigation that; seeks answers to a question, systematically uses a
predefined set of procedures to answer the question, collects evidence, produces
findings that were not determined in advance and produces findings that are
applicable beyond the immediate boundaries of the study. Qualitative research
shares these characteristics. Qualitative methods are typically more flexible –
that is, they allow greater spontaneity and adaptation of the interaction
between the researcher and the study participant. For example, qualitative
methods ask mostly “open-ended” questions that are not necessarily worded in
exactly the same way with each participant. With open-ended questions,
participants are free to respond in their own words, and these responses tend
to be more complex than simply “yes” or “no.”


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