Feasibility studyNew Market opportunityA. Terms of reference with theentrepreneur1.     Objectives of the new market opportunityThe specific objectives of thisconsultancy were to:                         i.           Conduct an analysis and assessment ofthe value chains and linkages new market opportunity, existing markets,competitors and other upcoming opportunities.                       ii.

           Use the results of the assessment above todraft Standards, Guidelines and reference materials to secure investments inBiodiversity-friendly Livelihoods/Businesses in the market sector among others.2.     Results to be achieved             It is expected that this new marketopportunity will contribute to:i.       Increased economic activities among bothmen and women within the market area.3.

     Assumptions                   i.   Datais readily available on yield levels, area planted, areas of surplusproduction, potential areas for increased production and feasibility studies onpotential production and markets.              ii.     There is reciprocal trust and confidencebetween public and private sectors and they are willing to provide the necessaryinformation.4.      Risks                i.

     Timeliness in the delivery of theConsultant’s outputs may be impacted, due to the interdependency of the outputsof the various consultancies, and will be dependent on fast paced work and theextent of the inter-relationship between and among the consultants.             ii.        Based on the geographic space of the market,residents may have unrealistic expectations of the market.         iii.        Data for value chain analysis may not bereadily available.         iv.        Inadequate disaggregated data for genderanalysis and skill sets           v.        Given geographical size, unrealisticexpectations from community residents and other market stakeholders         vi.

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        The timely response of personnel fromnational executing agencies may result in delays of input and feedback. 5.  Scopeof workThe Consultantwill employ culturally appropriate and gender sensitive methods and approaches,compatible with international and national standards in new marketopportunities, existing opportunities and future opportunities framework, toachieve the following:Task1: Inception ReportSubmitan inception report to the contracting authority no later than two weeks fromcommencement of the consultancy to (i) propose the process for conducting allactivities, (ii) determine roles and responsibilities, (iii) the basis ofimplementation, and iv) detail work plan and schedule. Upon receipt of commentsfrom the Contracting Authority, submit the Final Inception Report.   Task2: Validation of Situational AssessmentThistask involves the rapid assessment of the situation analysis and needsassessment to validate the 3 identified categories of bio-livelihoods/businesses- from Biodiversity friendly goods and services.  In conjunction with relevant agencies and theother Market Consultants, the Consultant will:(i)                Organize, participate in and contributeto meetings with stakeholders validate and/or expand baseline.

(ii)              Identify the local production and marketingand assess their relevance, adequacy, strengths and challenges, etc.(iii)            Identify production and marketing groupsavailable within each of the localities that provide inputs, handling, andstorage and marketing which might be similar to the new market opportunity.(iv)            Compile statistical data on the import, exportand sales of the identified commodities, including the timing of such sales.Task4:  Value Chain Analysis and MappingThe consultant shall:                            i.   Conductfield surveys, interviews with stakeholders, and market surveys to develop avalue chain. That system should integrate all the identified activities andprocesses including primary and support services, capable of encouragingentrepreneurs desirous of capitalizing on existing and emerging markets. Thevalue chain analysis should also show at each level, the detailed key productionprocesses around the main products from the provision of inputs to production,transportation, transformation, processing, marketing, trading and retailing tofinal consumption.                          ii.

   Identifythe actors in each of the value chains.                        iii.   Developstandard operating procedures for product development.                        iv.   Indicatethe practical implications of the new arrangements in terms of streamliningproduction, packaging, shipping and logistics as well as scheduling and pricing,giving consideration to:-         Motivation for value chain actors toimprove their position in the chain;-         Regulatory frameworksTask 5: Develop Baseline MarketProfiles and Business PlansThistask involves the preparation of business plans to include marketing plans, aswell as proposals for grant funding or concessionary financing.  The consultant shall:i)          In conjunction with relevant agencies, preparedraft market profiles for the three selected sustainable livelihood initiativeswithin the market area. ii)           Organize stakeholder review of proposed MarketProfiles and update with stakeholder and contracting authority feedback. Final MarketPlans should include:iii)       Submitfinal profiles, final market plans and business plans for each bio-livelihoodproduct/service.

6.      Target GroupsConsultations should include, but not belimited to the following stakeholders:                               i.           Producers and service providers for theidentified commodities and services                             ii.           Middlepersons in the value chain foreach of the value chains                           iii.           Processors in the value chain                           iv.           Other resources users and actors in thevalue chain                             v.           Markets in the value chain7.

      PersonnelThe market opportunity will require ateam with multidisciplinary expertise. Team personnel should have:                               i.        Excellent command of written and spokenEnglish.                             ii.        Familiarity with the local language.                           iii.

        Knowledge of and experience in marketdevelopment.   B.    ResearchmethodsAs a consultant attendingto the entrepreneur with a new market opportunity, the best recommended researchmethod we opted was a qualitative method.

Qualitative research is a type of scientific research. In general terms, scientific research consists ofan investigation that; seeks answers to a question, systematically uses apredefined set of procedures to answer the question, collects evidence, producesfindings that were not determined in advance and produces findings that areapplicable beyond the immediate boundaries of the study. Qualitative researchshares these characteristics. Qualitative methods are typically more flexible –that is, they allow greater spontaneity and adaptation of the interactionbetween the researcher and the study participant.

For example, qualitativemethods ask mostly “open-ended” questions that are not necessarily worded inexactly the same way with each participant. With open-ended questions,participants are free to respond in their own words, and these responses tendto be more complex than simply “yes” or “no.”