Evolved from former artistic movements Art Deco inspired all aspects of design, from fashion, photography, product design, transportation, to fine arts and even film. With its lush and glamorous style it was modern and made the period of economic depression feel more luxurious. The style included geometric shapes, curves and bold clear lines with vibrant colors and patterns and it had symmetry and simplicity. Originally it began at the Exposition Internationale des Arts Decoratifs et Industriels Modernes, and was later coined Art Deco for short.
It quickly took over the world. It was known for being modern, and adopted Egyptian, Aztec and even North American Indian themes. The idea was to come up with a style that combined simplicity and energy, it was a graphic expression of speed and progress. Its acceptance by the mass population made it easy to mass produce, and it was the chosen style of the glamorous flapper girls, ocean liners, automobiles, and skyscrapers. It was a directed revolutionary response to several issues of the early 20th century and was referred to as Art Moderne. In graphic design Art Deco had prominent patterns and geometric shapes, and the typeface was more legible and crisp. Advertising also shifted to stronger diagonals and bolder typefaces, that displayed the desire for power, opulence, and strength. Art Deco allowed for the post-World War II 1950’s Object Poster style, which consisted of enlarged everyday objects becoming the main focus to advertise products, it was clear, bold and captivating.
Art Deco was not just a style, its aesthetic reflected a cultural transformation between the 1920-1940s, during an era known as the Machine Age. Shapes were sleek and simplified, with aerodynamic forms and strong vertical lines and at the time, metal working machinery and freight locomotives were changing the world. Airbrushing sunburst techniques that elicited a wartime machinery look. A.M.
Cassandre, was known as the father of the Machine Age poster style. His airbrushing technique was very popular and gave his images a machine like look that transformed design.Art Deco at the time represented everything modern, and greatly influenced advertisement and design. It made products and services look outstanding and futuristic. It even influenced internationally.
In Japan it was the epitome of Western influence and the modern era. Unlike Art Nouveau, Art Deco was more decorative. Centuries later its a style that is still being used today.