Eco-Business: A Big-Brand Takeover of Sustainability

In the book ‘Eco-business: a Big-Brand Takeover of Sustainability’, Dauvergne and Lister (2013) argue that Eco-business is not necessarily good for society and the environment. Eco-business is not and will never be a simple process, and it is also hard to measure it benefits to the company. Furthermore, people in company’s forums or consortia sometimes uses this idea as an excuse to make more money. Hence, the author derives few argument about it. First of all, when a company try to meet the eco-friendly target, they will fall at some target like short-term profit or lower cost.

Manufactures find it hard to obtain resource and sell their products at a low price, while maintaining their growth. On the other hand, along with the time goes by, the influence of eco-product and the cost of wastage have become less than before. As the result, more companies have more willing to increase their maximum profit instead of protecting the environment. Another argument is that companies which implement the eco-strategy also enhance the speed of the environment decline because they try to raise their efficiency.

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As the result, the decrease of environmental resource has become faster. The major target of eco-business is not to stabilize the global economy. In fact, it is just a strategy for those big-brand company to become larger. To meet this goal, they have to maintain their high sales and low cost which aggravate the environment deterioration. To the author, none of statement above is the real purpose to be an eco-friendly company. Most of large companies in the world are focusing on how to profit through the eco-friendly strategy. It is still a long way to practice the real sustainable development.