E-marketinginvolves the usage of the Internet to market the sale of goods or services.Considering the internet usage in Asia, it is found that China tops among theAsian countries that followed by Japan and India ranks third inposition. It is true that the mandatory awareness aboutinternet is necessary for the E-Marketing.
Consumer, Company and third partyagency respondents agree regarding mandatory internet awareness for the growthof E-Marketing in this Study. It was found that majority of respondentsStrongly Agree with the view that in present market scenario there is surelythe growth of E-Marketing. The study has revealed that Consumer Strongly Ageethe impact of E-Marketing in today’s market scenario. Also the Company and third Partywere found to express same opinion. All the respondents agree that number ofplayers (service providers) in E-Marketing is bound to increase in the nearfuture, so as to cater to the increasing needs of consumers.
It is largelynoticed that the market strategy generally involves the establishment ofchannel network. The establishment of channel network is common in traditionalmarketing however some may not be the situation in E-Marketing. In this contexthardly sizable number of respondents could give the concise opinion whether E-Marketingwould have a long-term impact because of the absence of channel network.
Thepresent study also correlated the impact of Junk Traffic on the growth of E-Marketing.The study indicates that most of the consumer respondents were found to deviatefrom E-Marketing due to the Junk Traffic. From the analysis it is clear thatfor selected products / services E-Marketing is useful. Large number ofrespondents reflected that online support is an important factor in E-Marketing.The result indicates that all the respondents were of the opinion that the companieswhich adopt the route of E-Marketing mostly has their focus to increase thereach in the market place and further to generate additional revenue.
Theventure in E-Marketing also helps the company to be at par with theircompetitors. However, the basic reasons are to generate more revenue as well asreach large number of consumer by means of Internet media. It is true that thegrowth of E-Marketing depends on the awareness about and also the use ofinternet. Respondents cited two basic reasons, firstly, all respondent has viewthat internet and mobile users are growing and secondly, there was easyaccessibility to product from any part of the world. In the present era,hassle-free operation is more preferred. In this context question was askedabout E-Marketing. Therefore, majority of respondents strongly agreed on theuser-friendliness of E-Marketing. The reliability of country forms to be animportant aspect of E-Marketing.
Consumers feel that it is essential to havereliability of country and hence strongly agree on this aspect.