Distribution Channel in modern time havebecome more and more sophisticated and technology driven. Retailing has emergedas one of the most significant intermediary phenomena as far as distributionchannels of modern business are concerned. This modernization of distributionchannels in modern business has been abely contributed by emerging technologiesparticular I.

T. This paper attempt to through a light on the advantages whichthe use of I.T.brings to modern retail stores in comparison to traditionalstores not making use of I.T. The paper also attempts to analyze the impact ofI.

T. innovation in retail sector. I.T.

contribution to modern retail sector inno.’s of ways which includes labor saving, inventory mgmt., monitoring ofcheckout operations, consumer awareness and what not. The paper deliberates atlength on a development of considerable interest in I.T. sector which hasalmost revolutionized the way we manage the modern retail business. The paperfurther attempts a detailed presentation on areas like EDI, Electronic fundtransfer, and electronic loyalty schemes. The paper suggest that the hugeamount of information which is required for effective management of modernretail business can be effectively handle through I.

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T. tools.  The incorporation of information technologyhas enabled various sectors and areas better arrangements and performance.

Ithas become more important in times when marketing is ‘customer-driven’ wherekeeping and managing customer behaviour related information is key ingredientin decision making1 because customer behaviour is changeable and according totime, the changes are coming in their needs, wants, and desires and also intheir brands.  These tools have made I.T.easier to not only stores huge amount of information safety, but at the sametime to retrieve it whenever required along with necessary processing ofinformation to arrive at purposeful decision. Key words: Bar coding, EDI, ELS,EPOS, EFT and IT innovations.

INTRODUCTION: MPACT OF IT IN RETAIL SECTORInformation technology has now become a buzzword. It has become a wide spreadtool throughout the world since last couple of years and India is not anexception to this revolution .The main reason behind this is only customerawareness, consumption level and several options of multiband. So, all the timethere is a need of information and takeaction in their manufacturing units. Theadvent and development of information technology enabled IT and ITES servicesthat has facilitate the retail sectors in numbers ways.

Reason is that becauseliberalization, privatization and globalization have made business firms to dobusiness in different-2 countries. For this purpose again there is a need tocollect right information about the consumer behaviour, education level,economic level, socio-cultural level etc. time to time and on a regular basis.Even from the initial stage to the extreme stage (continuous stage) to maketheir image in the eyes of the customers.

Because it will help you in gettingright information and in managing merchandise management, inventory management,procurement, billing, customer loyalty schemes, stock replacement, shelf-spaceand even effective shop floor management by using ITES in various ways.