Conclusion Sportsstrengthens bodies, mind, provides discipline and inspires people thus promotinga healthy state of life in a plethora of ways.
To harness the power of sports,Adidas will continue to foster a tradition of innovation and embark on a newvision for the coming generation. AtAdidas group, consumers are at the heart of everything. Adidas constantlystrives to close the gap between customers and the organization by providing anoutstanding user experience intertwined with the latest cutting-edge technology.
In doing so Adidas has been successful in keepingup with the top 10 strategic technological trends of 2018 focusing on trendssuch as AI foundation; narrow AI, Intelligent Apps and Analytics and Intelligentthings. (Gartner,2017). This tells us how effectively Adidas has been insupplementing their products with the latest technological advancements.
Theirventures right from revolutionizing the shoe manufacturing process to creatingintelligent applications which analyze user patterns in buying and design selectionare truly groundbreaking. In doing so they have redefined the user experienceby giving it a personal touch. Thesports giant’s continuous investment in analytics, machine learning, technicalinfrastructure along with patterns in partnering with the industry’s mostinnovative companies show their prowess and awareness. Adidashas an extremely focused approach and a clear path ahead of them.
They areaccelerating towards their vision at a rapid pace, thereby creating a tide ofdisruption. Their immaculateapproachtowards assessing the needs of the future while managing the current demandsmake them one of the most valuable sports brands to have ever existed.