I had to plan a new car advertisement for Volkswagen car manufactures. The brief for this advertisement was to produce a 30 second unstereotypical character advert. Their must a character which need to act in unexpected way, to grab audiences’ attention, inform them of the product and therefore appeal to their feelings and persuade them to buy the product, which is Volkswagen car. In my advertisement there is a girl waiting or his boyfriend at park. Then the boy comes and tell the girl that he got a surprise her, therefore cover girls eyes and take the girl to the place he park his car, which was the surprise for the girl.
And then the boy takes his hand off from girl’s eyes, to show his new Volkswagen car. The girl really liked the car; therefore the girl puts herself on the front deck of the car. Then the boy gets a rose out from his back pocket to propose the girl, but the girl paying attention to the boy because she was very engaged with his new car. Therefore the girl even start talking to the car started saying that she “love” the car. On the other end the boy thought that she was talking to him and love him, so, try to kiss the girl.
But the girl gets n motion push the boy out of his way, therefore snatch car key’s from boy’s hand, therefore drives away the car and then logo of Volkswagen and slogan comes up. One way that this advertisement was unstereotypical was by showing that the girls are taking over the boys, this was represented in advert when the girl push the boy out her way and snatch the key from his hand and drive away the car because this illustrate that the girls are leading the boys in certain way where they can get advantage of them.
Another way was by putting the girl on the higher place from the boy to shows that girl has higher status and power than the boy. This was represented in advertisement when the girl was sitting on the car and the boy was jus standing on the road. The main shot in my storyboard was when the girl drives away the boy’s car and leave the boy sitting behind lonely on the road because this illustrate that the boys are less important to girls than their cars.
Which is really unlike to happen in real life time and it’s also kind of unstereotypical, which helps to grab attention of the target audience, which are the car drivers and owner of any age. Technically this advertisement will be more important to girls and will make a great Strong affection on female audience because this shot signifies that girl less powerful and able then boys. However the slogan (sometimes you get, what you want) is appeals to both genders male and female.
So, there is no critical statement or issue which will not emphasize men’s towards buying this car. I think I carried out the task successfully because I have used the unstereotypical charter really well which will make a great impact on the target audience and I also have used good amount media techniques which includes camera angle, location of scenes and slogan. The thing that I would try to improve would be music because I am not really impressed with my selective, doesn’t realty stick to the outcome.