Category: Brand Management

Lamborghini has mental and monetary value to the

Lamborghini Urus advertisement Lamborghini is a global automobile manufacturer. The company is owned by Volkswagen Group through its subsidiary Audi. The brand is known for manufacturing luxury supercars, sports car and SUV’s Their headquarters is in Sant’Agata Bolognese, Italy. Analyzing the marketing strategy that Lamborghini conducts explains why it has successfully fulfilled criteria to become a […]

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PepsiCo

Pepsico’s vision and mission is to “continually improve the aspects in which they operate – environment, social, economic – creating a better tomorrow today. ” (Pepsico, 2008). With this in mind, Pepsico’s goals and objectives are rooted in its traditional management guided by its mission and vision. PepsiCo is comprised by three major divisions namely […]

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University Pepsi brand, examples of direct competition to

               University of the People                                                        Written Assignment- Week 4David A. AvilesBUS 5112 Marketing ManagementDr. LaneDecember 13, 2017  Table of Contents Introduction. 3 Smartphone Apps Growth Stage. 3 Cola Maturity Stage. 3 Pricing, Advertising, and Distribution Channels Different for. 5 Conclusion. 5 References. 6               IntroductionThere are various stages to a products life cycle. Below we […]

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Special Interest

For this section of the report, I have chosen to concentrate on the Ethics and Branding area of contemporary brand management. I decided upon this area because Guinness is in the alcoholic beverage market which is a topic surrounded by controversy. Ethical Branding is defined by Fan as “a subset of ethical marketing, (which) relates […]

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International Environment

This report reviews the challenges management facing today and I selected the telecom organization U-fone, the second largest telecom company in Pakistan. We give a brief history of the company and tell about the achievements and growths of Uf-one. It put light on the whole organization specifically its challenges , competitive advantage and the activities […]

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