Different businesses and organizations in varying environments have likewise different approaches to solving problems. However, what is common among such organizations is the realization of four fundamental functions that are essential to addressing business concerns and succeeding in their respective industry. These four functions are planning, organizing, directing, and controlling (Pakhare, 2007). Planning refers to the assessment of the company’s present and future states and the formulation of goals to be achieved by the company within certain periods of time (Pakhare, 2007).
Organizing means preparing resources, developing processes and technology, and setting up schedules that aim to achieve the goals set (Pakhare, 2007). Directing means supervising and managing the execution of the steps towards achieving company goals (Pakhare, 2007). Lastly, controlling means establishing standards of performance by which management can decide whether or not the previous functions have been successful (Pakhare, 2007). However, these functions do not work in a vacuum and are significantly affected by many factors.
Some of these factors are globalization, technology, innovation, diversity, and ethics. Much of the strength of a company lies in how well that company is able to handle the factors that affect its operations. Delegation is considered as one of the tools by which managers can better handle situations brought about by both internal and external factors. Delegation refers to the authorization of individuals to perform tasks semi-independently from the manager’s direct influence. This tool allows the individual worker to use his or her inherent skills to approach difficulties in their way.
This paper focuses on the Microsoft Corporation, a computer technology development multinational corporation that is currently one of the top brands in its industry. It’s best selling products; the Microsoft Windows operating system and the Microsoft Office suite currently dominate the market all over the world. This paper aims to study how the different factors mentioned are affecting Microsoft Corporation’s business and how its managers can use delegation as an effective tool in managing the impact of such factors. Technology
Technology refers to the scientific advancements made that are relevant to the operations, marketing, and management of a particular business. Microsoft Corporation in itself is all about computer technology. Therefore, the development of technology all over the world has significant effects to the company’s business functions. Because of the brilliance of Microsoft’s founder, Bill Gates, the company has been able to get a head start over its competitors with regard to technological development. Hence, company managers always planned forward, racing against competitors who were also developing their own products.
For example, when Microsoft launched MS Office, it had virtually no competition because technology outside of the research conducted by Microsoft has not yet been as developed (Manes & Andrews, 1994). Therefore, Microsoft’s planning goals became very ambitious and it was easy to organize resources and launch market entries to different parts of the world. However, when various competitive software began showing up that can be downloaded for free such as Open Office, Microsoft could demand less from its buyers and had to plan for more stable business goals. This presents how technology can greatly affect Microsoft’s business functions.
In order to manage the impact of technology, specialists can be delegated by management to conduct continuous research on how technology is evolving in the free market. As more technology pop up over the internet, such specialists would be able to conduct further research as to how the public is reacting to such technology and which developments are becoming more marketable than others. These delegated specialists can them relay their research to development teams that would be able to come up with better products than what are currently available in order to allow Microsoft to maintain its industrial lead.