BERJAYA which we operate. By the nature of

BERJAYA means SUCCESS inBahasa Malaysia. Each B faces a different direction, describe the differentstrengths of the companies that build up the Berjaya Corporation group ofcompanies.

            At Berjaya Corporation group ofcompanies, we believe in striking a balance between profitability and oursocial responsibility to the communities in which we operate. By the nature of their businesses, Berjayacompanies come into contact with the lives of many in the community on a dailybasis. To inculcate the spirit of caring and sharing, Berjaya has alwaysencouraged its staff to share their skills and talents in service of others bycontributing their time and energy voluntarily towards the Group’s CorporateSocial Responsibility (CSR) activities. Charity projects, fund-raisingevents and donations have been an on-going aspect of operations as a socialcommitment.            Literacy and love for learninghave the power to uplift those rooted in poverty. To this end, Berjayacontributes towards educational and literacy programmes for children and youth.The group has also dedicated money, time and manpower to set up mini librariesand recreation corners in selected children’s home.

 Under Berjaya CaresFoundation’s community outreach programme, Berjaya management and staffcontinue Berjaya’s tradition of visiting various old folks’ and children’swelfare homes and other charitable organizations, contributing time, essentialitems, and financial support.                         Berjaya also undertake projects toconserve and improve the natural environment. Staff and family members are encouragedto participate in these meaningful activities. From that, we can learnt about theimportance of protecting nature. To eliminate waste and give consumers awarenessabout the importance to protect our planet from pollution. We are encouraged touse green products such as Kenny Rogers ROASTERS i-care Box.It is safe and recyclable take-away container.

We also encourage by practising car-pollingin our surrounding area.               Through the 1990s and 2000s, Vincent Tan built Berjaya throughacquisitions and franchises. In 1993 he bought a successful direct-sellingmarketing company, named Cosway Malaysia.

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 He went on to open franchisesfor many big-name chains, including Starbucks Coffee in 1998, Wendy’srestaurants in 2007, Krispy Kreme Doughnuts in 2008, and also Papa John’s Pizzain 2008. While in food service industry, Vincent is the master of franchiseholder for Kenny Rogers Roasters’ restaurants around the world, with almostover 300 restaurants.             The Berjaya Group alsoexpanded to property development and investment.  It entered intocountries that have multitudinous joint ventures such as Vietnam, China, SouthKorea, and Thailand. It aims is to undertake various property, infrastructure,hotel, and resort projects.

A five-star hotels with offering over 4,000 roomsin cities and tropical island resorts in Malaysia and abroad has been owned andoperated by the Berjaya Group. In 2008, Berjaya expanded it businesses intoeducation by opening Berjaya University College of Hospitality. This collegebecome Malaysia’s first university college of specializing in Hospitality,Tourism, and Services education.

Finally, branch of Berjaya started to appearat Thailand, Singapore, England,  HongKong, Canada, Mexico and other country.             On the other hand, Vincent Tan also intendto explores a number of businesses in Vietnam. He plans to develop business inVietnam as Berjaya has several lands in Vietnam. Upon the completion of thegroup reconstruction exercise in 2005, Berjaya Corporation Berhad assumed thelisting status of Berjaya Group Berhad on the Main Board of Bursa Securities Furthermore,Berjaya is also involved in financial services, media, motor vehicledistribution, and the environmental sanitary landfill business. Vincenttransformed the company into a diversified conglomerate listed on BursaMalaysia. Vincent has holdings in Internet-related businesses, water utilities,broadcasting, and telecommunications when outside the company.  Today,Berjaya and his other private businesses have employ more than 30,000 employeesand have combined revenues of over RM 27 billion ($8.

18 billion) worldwide. His successful in business has resulted in attaining a net worth of $1.2billion and this make Tan Sri Vincent Tan the 14th richest person in Malaysia.              On 23 February 2012, chairman of Berjaya,Vincent Tan, decided to pass his position, to his son, Robin Tan.