Bayer Material Science weresuccess in social participation by making the tools easier to use, prove thevalue of these tools in trial projects, use reverse mentoring programs forsenior management, training professionals and disseminating knowledge on new toolsand social methods to showcase their usefulness inside the company. Bayer Material Science use IBMConnections, which help users to access blogs, wikis, forums to discuss ideaswith others and check what is happening around the company and access socialdata and networks. After year of launching the new collaboration tools,Management has set of targets in activities for social development and use KPIsthat measure success.
They have set targets in Global collaboration, networkingbetween regions and sectors. The efforts that they made areindicating success, and 50% of employees are using company social network whichhas result of increased efficiency and low cost of operations. Carlo’s were heavily papers-based,and which led to errors, which results in remaking cakes or offer refunds tothe customer. Orders were written on papers and workers couldn’t read it. Carlosets up a Salesforce CRM using Social Networking tool. At First Some employeesand members in Carlo management boycott the new system. After demonstrating thebenefits of social tools by the company, Bakers and workers have changed way ofworking.
In New Jersey Carlos have a 75,000square-foot commissary, which works around the clock. Carlo’s is using the defacto standard for internal communication from order to delivery. If a key cakedecorator is away, that person is always included in the communication anddiscussion process. In return, decorators can see the color, shape or designchanges. Carlo employees are now moresocially engaged, and the errors have dropped by more than 30%, enabling teamsto produce cakes and other personalized products faster and more efficiently.
Managers have access to dashboards for data and analytics, enabling them toinstantly view the performance of popular stores and products. They can gaininsight into sales and trading patterns. People could order online cakes fromCarlo’s bake shop and get it from any of the 10 locations in New Jersey, NewYork and Las Vegas.As Carlo grows across the country and around theglobe, the ability to connect people and see order flow is crucial.
Socialbusiness tools turn and increasingly heavy organization into an efficientdigital enterprise.