Bayer efficiently. Managers have access to dashboards for

Bayer Material Science were
success in social participation by making the tools easier to use, prove the
value of these tools in trial projects, use reverse mentoring programs for
senior management, training professionals and disseminating knowledge on new tools
and social methods to showcase their usefulness inside the company.


Bayer Material Science use IBM
Connections, which help users to access blogs, wikis, forums to discuss ideas
with others and check what is happening around the company and access social
data and networks. After year of launching the new collaboration tools,
Management has set of targets in activities for social development and use KPIs
that measure success. They have set targets in Global collaboration, networking
between regions and sectors.

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The efforts that they made are
indicating success, and 50% of employees are using company social network which
has result of increased efficiency and low cost of operations.


Carlo’s were heavily papers-based,
and which led to errors, which results in remaking cakes or offer refunds to
the customer. Orders were written on papers and workers couldn’t read it. Carlo
sets up a Salesforce CRM using Social Networking tool. At First Some employees
and members in Carlo management boycott the new system. After demonstrating the
benefits of social tools by the company, Bakers and workers have changed way of


In New Jersey Carlos have a 75,000
square-foot commissary, which works around the clock. Carlo’s is using the de
facto standard for internal communication from order to delivery. If a key cake
decorator is away, that person is always included in the communication and
discussion process. In return, decorators can see the color, shape or design


Carlo employees are now more
socially engaged, and the errors have dropped by more than 30%, enabling teams
to produce cakes and other personalized products faster and more efficiently.
Managers have access to dashboards for data and analytics, enabling them to
instantly view the performance of popular stores and products. They can gain
insight into sales and trading patterns. People could order online cakes from
Carlo’s bake shop and get it from any of the 10 locations in New Jersey, New
York and Las Vegas.

As Carlo grows across the country and around the
globe, the ability to connect people and see order flow is crucial. Social
business tools turn and increasingly heavy organization into an efficient
digital enterprise.