As products advance even the advertisements have to be
creative and attractive. The market has grown and so has the number of
competitors, giving customers plenty to choose from. This very reason makes the
companies create ads that are better than the other, while they are at this
some take it too far and often cross the line, making them sound gender biased.
When we look at stereotypes in the play “The Doll’s House” it focuses more on
women and their level in society and things like women working was looked down
upon. Fast forward to present generation stereotypes, we quickly realise that
women are still seen as an object. Women are often shown inside the house and
seldom outside the house. Nora Helmer the character in the play “The Doll’s
House” is no different. One of the most common gender stereotypes are often
found in pickup lines used in advertisements example (of “Dr Pepper” a famous
soda manufacturer, also perfume advertisements such as “AXE” and “Old Spice”).

 An Advertisement from
Electrolux shows a lady in the kitchen doing all the work. This was just an
example almost all kitchen wear ad has only women, except barbeque grills, as
this is associated to be more Manly. Who is the main one at fault? I have found
myself in this situation many times and end up blaming the society for adopting
the wrong idea that was influenced by an advertisement. Of course not everyone
is like me and hence tend to go with the flow causing these stereotypes to find
themselves in advertisements often targeting one group or a particular gender.
Women fall victim to sexual and often demeaning roles in the modern
advertisement industry. How do we relate this with Nora’s role in “The Dolls
House”? We can see a thin or rather a virtual line that is separating Nora’s
role from what sexual terms and other comments women in the present face in
advertisements. Women are still given roles that involve them doing the same
old mundane activity that you would associate a women to represent.

Nora was an early example of what women had to get along with
in society and conveys what women were treated like by their male counterpart. Nora
was often called names that would have put anybody in an uncomfortable
position, an example of a modern advertisement would be from Nike created in
the year 2005 by Wieden and Kennedy, which spoke about various parts of the
women’s body parts in a very sexual way. Hate it or like it, it definitely
affected Nike in a positive way. Social endeavour can be investigated through a
feminist lens because it directly concerns women or because it purposefully
neglects them and their point of view.

This topic helped me understand the reason and meaning behind
some famous advertisements that belonged to some of the biggest multinational
companies. For example one Nike of the largest sporting goods manufacturer
proudly advertised using various parts of a women’s body just to display their
products. A recent example that can support my idea is the advertisements from
Motorola often their advertisements use human body parts such as lips while
displaying their product. As technology advances day by day, we have new
additions such as artificial intelligence and even they are given names, while
I was researching I found some similarities. The main one being the name, we
Alexa from Amazon, Bixby from Samsung and Cortana from Microsoft. If you view
it the same way as I have then you will notice how there is a use of feminine
names, this to some may indicate an indirect relation to women and how they
have to do all the work.

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is due to the fact that women are often associated to be superior to men in
social skills, hence we are used to being welcomed into hotels, aeroplanes, and
various such occasions by women. Reasons like these make me believe that they
gave their AI bots feminine names. How do we link this to The Doll’s House? In
the play we see Nora the female character who is often ill-treated mainly due
to her gender. Her husband uses her as what we now call “trophy wife”. Coming
back to the topic of how modern advertisements and media 


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