Apple Computer Inc is theworld’s largest multinational technology company founded on April 1st,1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They co-founded thecompany in the garage of Steve Jobs childhood home in Los Altos, California.

Apple’s first invention the Apple I was invented by co-founder Steve Wozniak andwas sold only as an assembled circuit board in July 1976. After which theyintroduced the revolutionary Apple II, in 1977 which was a major advancecomputer technology.Today, the company mainlydesign, develop and sell consumer electronics brands, computer software, andonline services.

Their products now include smartphones, tablets, musicplayers, television sets and smart speaker, software such as iTunes mediaplayer, Safari web browser, macOS and iOS operating systems, and the iLife andiWorks creativity and productivity suites, as well as online services such asiTunes Store, iCloud, iBooks Store, Apple Music and Mac App Store. The company currentlyemploys over 123,000 full-time employees and has 499 retail stores in 22different countries and has a digital presence across the globe (Apple Inc.2018). They operate in a highly competitive market and faces intense rivalryfrom competitors with close products and services.

Some of Apple’s competitorsare Samsung, Google, Microsoft, Bose, Fitbit, Sony Mobile, Dell, Pay Pal, TeslaMotors and Amazon.com (Eskify 2018). Apple’s 5 major markets operate in theU.S, Europe, China, Japan and Asia Pacific (Sam Mattera 2018).

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The companytargets both genders, that is, male and female between the ages of 18-45 yearsfrom the U.S and Internationally (John Dudovskiy 2018).Reference List: Apple Inc,(2018).En.wikipedia.

org. online Available at:https://en.wikipedia.org/wiki/Apple_Inc.Accessed 22 Jan. 2018.

Dudovskiy, J. (2018). ‘Apple Segmentation, Targeting, andPositioning – Research Methodology’. online Research Methodology. Availableat: https://research-methodology.net/apple-segmentation-targeting-and-positioning/ Accessed 23 Jan.

2018Eskify (2018).’10 Of Apples Biggest Competitors’.online Available at: http://eskify.com/10-apples-biggest-competitorsAccessed 23 Jan.

2018.Mattera, S. (2018). ‘The 5 Largest Market for Apple’.online The Motley Fool.

Available at: https://www.fool.com/investing/general/2015/04/01/5-largest-markets-for-apple.aspxAccessed 23 Jan. 2018.