50GRAM Electronic or E-commerce is the process ofbuying and the selling of goods and services or the transmitting of money ordata over an electronic network which is the internet. The transactions thattake place can be ether business to business or business to consumer, this termis often used for online transactional shopping. For a business like 50Gram itis very convenient because they rely mostly on customized to deliver productsmore over their business model andmarketing plan is mostly based online they have been collaborating with manyonline delivery companies such as lazada and Alia Express. They have signeddeals with fashion brands and advertisement agencies because they advertise anddeal online. Web technology has grown massively in recent years and for companieslike 50Gram Internet marketing means marketing of the products orservices online. It refers to the strategies and techniques that are used formarketing of the products and services online.
Internet marketing strategiesincludes web-designing, E-mail marketing, online promotions, blogs. Internetmarketing helps in attracting customers as more and more people use internetnow- a- days. Internet is the widest channel of communication available for allkind of businesses therefore internet marketing allow to attract customersrapidly. E-commerce or electroniccommerce means buying or selling of products or services through electronicmeans such as internet, mobiles, telephones ,fax machines, ATMs. E-commercemeans paperless exchange of business information.
E-commerce uses strategiessuch as public, relations, referrals, banner ads. Online shopping, onlinebanking, teleconferencing, electronic tickets, instant messaging are some ofthe common business application related to e-commerce.50 Gram is a local florist companyin Malaysia that merges the art of flower arranging to the digital era. This isdone by combining designer bouquet with video production the video is viewed bythe receiver of the bouquet.
50Gram is the first florist company to come upwith this idea.50Gram only trades in custom madeproducts and no walk in purchases, customers can order specifically customariesbouquets for weddings, birthdays, graduations or merchandise for valentine’sday. Customers can order ether by going themselves to one of two 50gram outletsor do it online (which is what to be discussed in this part of the assignment)through the 50Gram website. The website https://50gram.
com.my/blog/# is designed tooperate in in simple user friendlymanner, a client logs on to website and has to create an account if they are afirst time use the website however if not, They can simply log in and click onshop or valentine and they can view all the available products which range frommany types of bouquets and flowers, inorder to purchase a bouquet for example the client has requested for ‘The AllYear Long Bouquet- Gwenn’ they have to select the specific size and choose whetherthey need the video option as mentioned above and choose the delivery date thenclick on the add to cart icon and once done, proceed to check out.Last but not least they have to fillin details of their address and billing information and select the deliveryoption and payment method and click Place Order and that’s how 50gram does itsonline transactions with its customers.
For now 50Gram only has two deliverylocations the Klang Valley and Penang. 50Gram also has been collaborating with manypartners such online shopping website lazada.