AutoMobile Accessories will open 2 retail outlets in Beijing, the capital of China. One will be set up in the North zone 4 of the Beijing city (like London, Beijing is divided into annular zone of 1,2,3,4 & 5), just beside the dealers of Audi, Volkswagen, Toyota, Honda, GM, Mazda, Hyundai, BMW etc. and theirs 4S shops.
And another one will be located in the East zone 4 of the Beijing city, close to the most of the famous youth nightclubs and private auto racing clubs.The first outlet will provide company a good visibility to those new car buyers and second one will attract the attention of the youth car drivers and racing clubs members. Both of the outlets are located in the high street and within 2km distant to the Beijing capital No. 4 annular high ways, which will provide customers with easy, fast and convenient access to the AMA retail outlets.The advantages of choosing zone 4 area as the company locations are, the rent price will be significantly lower than the central city high street; there are lots of well built old or new warehouses for renting and providing necessary equipments for commencing the business; there will be ample car parking spaces for the customers, as the target customers are the private car owners and most of them will drive their own cars to the shop. So enough parking spaces will be one of essential elements for AMA providing the services.
The company will initially rent two warehouse buildings of 300 sq. m. each. Both locations will consist of the showroom, office space and warehouse. All the sales, deliveries and shipments will be serviced at these 2 locations. And there will have ample car parking available. AutoMobile Accessories is dedicated to providing Chinese private car owners with wide range of car accessory products, which combine good performance and high quality with reasonable, affordable and value pricing.We wish to establish a long-term, successful relationship with our customers, employees and suppliers that respects and pursuits the interest and goals of each party.
In order to satisfy customers’ wants and asking for, AMA will continually doing the market research and review the available products in the marketplace. Supplying and providing the latest products and better-improved services will attract and maintain the target customers and finally ensure AMA’s success in the market.AutoMobile Accessories will sell car accessory products to the private car owners.
The product range will include Car audio, multimedia and navigation systems; Car security and safety products; Interior accessories and Exterior styling products; Car cleaning and body repair products; Seasonal Motoring products; Workshop equipments and tools; Motoring relative books, videos and DVDs etc. And the services we will provide will include products installing and fitting, after-sale services, the products warranty, motoring knowledge seminars, D.I. Y. training, etc. AutoMobile Accessories will assist its customers in selecting the best accessory products for their private vehicles at a price that meets or exceeds their expectations. And we also offer installing and fitting services to customers. If there is an event of problem, we will assist and counsel the customers to a speedy solution.
AMA will carry or have quick access to the most major lines of car accessory products. We will also carry generic “plain label” merchandise that we will market under our own brand name.Private labeling will allow us, in most cases, to greatly increase the profit margins since the procurement costs are much lower for such types of products. The market research has shown that the most private car owners’ buying behavior is price orientated. Though there is always someone could offer lower price than you do, we believe we can offer products that having the best price to value, best quality and performance and also the best services. At the moment, as there is no such similar company to AMA’s business in the China market, the expected formal market competitor will not be an issue.But there do exist some small, individual stand, private owned car accessories shops in most of China cities, they will be a kind of competitive force that cannot be ignored.
AMA’s advantages are retail chain business model, which could offer best products with affordable price, and best services and promised after sale guarantee. A. Multi-channel purchase: as AMA’s target market and positioning, company’s stock department purchases the products from China’s huge numbers of car accessories manufacturers.
(this channel of stocking is the major one when the company established barely) B. Dealership of famed product: to sign the long-term contract of factorage with famed international / local accessories manufacturers. (this approach can be adopted while company with stable quantity of customer) C. Launch of private brand product: implementing the Contract Manufacturing or OEM to launch products that designed and produced by AMA’s and customers’ personalized needs. (this is a long-term plan that can be implemented with enough demand of market)