Since converting to a Plc company, Halifax has the freedom to offer many different types of financial services to new and existing customers who are today more sophisticated and aware of financial services that are available. The customer needs of financial services has increased greatly. Halifax has developed many products and services to meet all the needs of the consumer credit, personal lines insurance, long-term savings and treasury sectors. Consumer credit includes secured and unsecured loans on long or short term.The personal loans offer different APRs and the balance transfer loan allows you to pay off personal loans from other lenders. Homeowner loan is secured on your home. There is also the special loan for car finance. Mortgages are provided to house buyers at fixed or variable rates.

Personal lines insurance includes home, car, travel, life assurance as well as pensions such as the stakeholder pension plan. Long term savings include many different types of savings accounts with variable or fixed rate interests. There is the Internet dedicated web saver, save4it for ages 0-16 or the Halifax ISA saver with tax benefits.Also investments such as Halifax investment bond or the Halifax income trust.

The share service includes advice, information and buying and selling by telephone or Internet. The treasury service of Halifax offers the management of liquidity, wholesale funding activities and risk management and the sale of treasury products to customers. The amount of financial services available at Halifax has meant customers don’t need to shop around for different types of services. For example, a customer who wants a savings account, a loan, advice and a pension can obtain all at Halifax.(www. halifax. co. uk) Customers demand flexibility and easy access to their funds.

The lifestyle of today sees people want convenience. They have busy life with work taken most of their time up. Halifax has seen the demands and supplied what the customers needed. The cash machines allow 24-hour access and tele banking eliminates going to the bank for enquiries. Internet banking plays a major part to busy people.

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Access to their funds 24-hour a day and all the services available at the branch can also be found on the web site.In planning ahead for the future Halifax will launch esure offering Halifax branded motor insurance via a traditional call centre. Customers can benefit from lower costs than existing direct and intermediary channels. Halifax Group Plc with its strategic partnership with BT and BT Cellnet has launched Intelligent Finance that will provide banking capabilities for use on the Internet, interactive TV, e-mail, mobile phones and other mobile devices that will allow its customers to bank at any time, at any place.Halifax customers will be able to view balances and transactions, transfer funds and pay bills via WAP mobile phones, laptops and other mobile devices. This strategic plan is important for the future as more and more people own mobile phones and have access to technological innovations.

(www. wapinsight. com) Customers are looking for financial services that are affordable. Credit cards with low APR rates or low interest rates on loans. Halifax recently launched Paramount Bank to meet these needs.

“A new low-cost loan division has been unveiled by the Halifax, charging what it claims to be the lowest interest rates available. Paramount Bank will charge 7. 9% APR on loans between  12,501-15,000. “(www. mintel. com). Halifax also planned to lend to bad creditors, undercutting lenders such as Kensington and igroup.

This new service is aimed at ‘sub-prime’ borrowers such as self-employed and those with Country Court Judgements against them. This will increase Halifax’s service portfolio and also meet the demands of bad creditors. (Financial Times).Since the merger with the Bank of Scotland, Halifax can now offer even more financial services to its corporate customers.

The business insurance protects assets, liabilities and cashflow. The BusinessGuard is a specialist service for business customers and the SafeGuard helps businesses to cope and comply with employment and health and safety laws. The Merchant Services Card Acceptance Facilities provides functions for accepting and processing of VISA, MasterCard, Switch and Switch Solo cards. The Internet banking system allows you to access it anytime and from anywhere.