Mass media (internet, movie, TV, advertising of multinational) causes culture to spread. The undeniable usefulness of mass media in almost instantly providing information about events around the world is largely taken for granted.
But in our dependence on the media we have allowed them to mould our notion and opinions of events, places and people. Under hard mass media, we seem to be brainwashed and unwittingly lose our local culture.We unconsciously absorb foreign culture which is come from powerful mass media country. American is the most influence on mass media and economical in the world because of American gets three advantaged points: 1: High technology 2: Multinationals which have abundant fund 3: Developed military facilities. So gradually, our culture (food, thinking, dress, pastimes and so on) has been affected by America.
For example, Big Mac, coke, Disney cartoons and Hollywood movies has appeared and more and more blend into our life. We can see there are some disadvantages in this trend, because modern America contains too many problems of urbanization. Abuse mass media and drugs in flood have spread. When American movies come into your place, a lot of problems emerged.
For instance, in 1999, Himalayan area’s Nepal opened up the satellite TV, the crime rate increased two times within half year. (Xiang-Zhou You) Now you can see the advertising of American cigarette everywhere and a lot of young people who are under age smoke on the street in Asia because these cigarette companies are facing compensating for tobacco disease in American so they transferred the market to Asia.In addition, the Oscar Academy Awards is a typical case for American movie industry use hard mass media to corners the movie culture of whole world. There is no second country can invest as much as American in the movie industry even France has developed movie culture also Italy, India and Hong Kong can’t equal. Especially, Hollywood movies via the awarding ceremony of the Oscar (using global TV broadcast) give the movie workers in the France or other countries almost no space to compete. Hollywood movies can get mass market in the world not because it is the best one, it just adequately use the superiority in capitalism in its resource and advertising. Of course, there are some good movies but a majority are typically full of violence, sex, simplification and big fabrication.
In another way, when Hollywood movies are coming, it means the American culture is coming. The Hollywood movie is not just a Hollywood movie. It is a part of American culture.Besides, there is another thing we have to watch out in the culture of globalization- virtual world.
Because the development of information technology progressing so rapidly, a virtual world already has become a part of our life. Everyone can via virtual website talk with other people who you do not know and these people may come from anywhere in the earth then they come into being a group, so a virtual world is beginning take shape. Now we can see various virtual schools, virtual clubs, virtual wars, virtual games and virtual communities. The virtual world is just like another new world. In this new world you can give up your mask and say what you want to say, do what you want to do.Of course, you can put on a mask, do some bad things.
In the virtual world, everybody is equal, no matter what nationality you are or what colour you are. Everything in the virtual world is not limited by the laws and moral standards, but once you cross to the reality world you have to be responsible to yourself. Every country brings their local culture into the virtual world and blends into a whole new culture in the virtual world. It seems we create a whole new culture fit the whole world, but unfortunately, America dominates this trend. A majority information technology and products are come from America, for example, Microsoft. If we indulge American culture and product export keep going and blindly accept American civilization, we will be seeing a cultural disaster.
Languages are DisappearingLanguage is not just a tool of communication, indeed is a powerful symbolic meaning. The identity of language reflects its social function, which is to support the ethnic, cultural, political or economic identity of a human group. Language therefore appears as an object and an important instrument of the identity creation. Any ethnic group’s cultural characteristic will exist in their own language and handed traditional culture down also by the language. If languages disappear, the culture of ethnic group will disappear, too. Once the languages die out, it is unable to replenish and revive.
In the recent three hundred years, the speed of languages disappear is rapidly increasing. Advantaged languages such as English, Chinese, French, Spanish and Russian lead the situation of disadvantaged languages become worse and cause about three thousand world’s languages facing on endangered crisis. The survey report of UNESCO (United Nations Educational, Scientific and Cultural Organization) indicate that about half languages in the world are facing endangered situation because the repressively policies of local government and disadvantaged languages. (UNESCO)The report mentioned, the most serious situation of languages disappear occur in America and Australia. The research shows, before European migrated to America, there are hundreds languages used by the local people in America but now local people use less than 150 language. In Australia, until 1970, policy of national assimilation was executed strictly, it make hundreds languages of aborigine fell away.
Besides, in the middle Siberia there is a language called ‘Tofa’ just used by sixty herdsman and in the North Carolina and South Carolina, a language spoken by less and less black people called ‘Gullah’ is also facing disappearing.According to Mark Gerner,(Lecture, 24 May) There are 6 thousand more languages in the world; 96 percent world population just uses 4 percent world’s languages and nearly half world’s languages are spoken by less than 10000 speakers. Approximately 6 percent to 11 percent languages are spoken by a few elders (maybe one or two speakers). Some experts figure that 90 percent languages of world will disappear during the twenty-first century.