Zee Television Network started with the small screen, but with big resources behind it. There’s technology worth millions, many years of experience of futuristic vision and a unique viewer insight.
As India’s largest and only fully integrated media and Entertainment Company, Zee has proved its ability as well as its ambition. In this spirit it has kept over 225 million viewers across the globe informed and entertained. Zee is all set to consolidate this success on the small screen and target the media world with big ideasZee has established itself as a household name as a channel that specializes in serials. There are some of the best serials in the industry that Zee broadcasts and has gained popularity among South Asians. Zee also has some local production of programs like ‘Sa Re Ga Ma’ and ‘Mausam’. Zee also has Pakistani programs like Pakistan Business Week and Pakistan News Link.
Friday is a religious day for followers of Islam and Zee broadcasts ‘The Quran’, a religious program for Muslims on this day. Zee TV has become a favorite among South Asians in the US and has gained immense popularity in the first two years of its existence.The subscription numbers exceed 50,000 subscribers and are still growing.
With the addition of SET, Zee TV and SET will complement each other and would make an excellent package for South Asians. Zee TV is the numero uno satellite channel of South Asia. With its ever-increasing popularity, Zee TV is watched by nearly 180 Million viewers in Asia alone. Over 100 Million people have written to Zee either in appreciation of its programming concepts or to participate in Zee Events. No other broadcasting channel in the world could claim of such a rare distinction. In its efforts to reach out to the South Asian Diaspora across the world, Zee has launched its brand of programs in UK, USA, Africa, Fiji, and Mauritius.Zee delivers an exciting mix of entertainment, sports, music, NEWS, public affairs, children’s programming and more. Zee is the last word in quality television programming for South Asians in UK.
Zee is committed to bringing quality shows and entertainment for everyone in the family and our commitment to quality service arid programming is second to none. With a viewer ship of 55% among South Asian homes in the UK, Zee TV is clearly the entertainment leader for South Asians in the UK. Zee TV has taken on Kyunki and Kahaanion by pitching their 2 high profile shows Kitty Party and Simply Shekhar. Considering that the 9 to 11 pm band is what defines top line prime time though Zee TV has taken the plunge as far as taking on Star Plus is concerned.Zee Telefilms Limited is India’s first and largest vertically integrated media and entertainment company with its operations spread across more than 10 countries worldwide including, India, the US, UK, Europe, Africa, Carribean, Canada, Australia, Middle East and a few South Asian countries. The company was formed in 1982. It had its IPO in 1993 and is currently listen in Ahmedabad, Kolkata, Delhi, Mumbai and National Stock Exchanges in India.
From fiscal 1995 through fiscal 2002, total revenues increased from Rs 75.3 crores to Rs 1,155.5 crores. Zee employs around 1,800 people.The operations of Zee can be classified into 3 main areas of businesses: 1.) Content and Broadcasting, which includes production and aggregation of TV software, film production, acquisition and distribution, music publishing and syndication 2.) Access, which consists of MSO operations, distribution of satellite channels and internet over cable 3.) Education business, which consists of distance learning programs and ground learning centers.
Management of Growth Zee has experienced significant income growth in recent periods. The Company’s operating income in fiscal 2002 has grown by 29.8% over fiscal 2001.
Future growth at Zee will place significant demands on its management and other resources. Continued growth increases the challenges involved in recruiting and retaining skilled personnel. The company’s ability to manage growth effectively has a material effect on the quality of its business prospects and its results and financial condition.Competition At present, the broadcasting industry targeting Indian footprint is dependent on advertising revenue as its primary source of revenue. The advertising revenue accruing to a channel in turn depends on the popularity of the channel among the viewers.
Zee creates programs as per the viewer’s tastes to preserve and increase viewership and prevent potential migration to other channels. Competition includes international firms as well as national, regional and local firms. Many of the Zee’s competitors have significantly greater financial resources and the company must ensure cost effective operations to compete successfully with them.Regulatory issues impacting the industry The businesses of the company come under the purview of the information and broadcasting ministry of the Government of India. In one of its moves, the Government is proposing Conditional Access System for the Indian Cable households. This proposal could have a significant impact on the Zee TV’s operations. Technology We live in a dynamic technological environment and Zee’s business is highly technology intensive, including transponders on satellites, various uplinking and broadcasting equipments, edit suites, digital decoders and Conditional Access Systems. Going forward the company would continue to rely on various technological advancements in order that its operation maintain their competitive edge.
Programming costs: Programming costs are the largest cost head and control over such costs can be the difference between the success and failure of a channel. The industry has witnessed a steady increase in programming budgets in the last year, which has increased the break-even ad rate manifold. ‘Zee’ is a household name and one of the most popular entertainment brands in India. In the year 1999, ‘Zee’ was voted the ninth most popular brand by India’s leading marketing publication ‘O&M’.
For over a decade, the Zee brand has been synonymous with quality TV entertainment for viewers. Most brands have national appeal while others are leaders in regional markets. It is the keen understanding of cultures and local ethos that allows Zee to anticipate viewers’ needs and delight them.