My parents recently asked me if I would prefer to switch banks from the one I have at home to a bank that was here in Muncie. My Mother works at an Indianapolis hospital. In the hospital they recently changed banks and now their banks in Indiana Members Credit Union.

I wasn’t really sure why or how this would effect my money and if having a bank here in Muncie was that big of a deal. So I went to the banks to check it out. I picked up many brochures that the bank had neatly stored when you walk in the door. The woman behind the counter at first kinda wondered what I was doing in there because I was just looking around.(I hope she didn’t think I was going to rob the place.

) She asked if she could help me. I said that I wasn’t a member of the bank but my parents were and they wanted me to see if I would like to switch banks that way I had a bank here in Muncie to go to. She pointed me to a membership information brochure. One item that I really liked was that the checking accounts offered overdraft protection. Because I am really really really bad at handling my own finances. I constantly am finding my irresponsible self bouncing checks. This program could really help me out.The Following is a brief History of Indiana Members Credit Union.

Which is the source of where this brochure came from. “Indiana Members Credit Union was chartered on February 15, 1956 to serve the employees families of the Indiana University Medical Center. Our original name was Indiana University Medical Center Federal Credit Union. In 1987, as our charter expanded to include various other employee sponsor groups, we shortened our name to Indiana Federal Credit Union. Following our conversion to a state charter in 1997, we changed our name to Indiana Members Credit Union.Although our name has changed in the past 40 years, our goal to provide members with low-cost products and efficient service has not changed.

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Indiana Members Credit Union is the largest credit union based in Indianapolis. Regardless of how large we grow, we are continually striving to satisfy our members’ financial needs, while returning profits to them in the form of dividends and low-cost services (www. imcu. org/history. html). ” The Central message of the brochure is “you have the power of member banking.

” I think what this mean is that the bank lets you do what you want.That you have a voice in this organization. This packet has eight different area’s that most of the general public should and would be interested in. These are those sections; Savings Programs, Checking Accounts, Electronic Services, Virtual Branch, Auto Lending, Loan Products, and Other Services and Benefits. These different areas that the brochure goes over are meant to cater to everyone’s needs.

You can use all of these services or you can use none of them. They are created to help every member of that bank create a good financial management plan.The intended Purpose of this brochure would be to create a sense of power in the person looking to invest in that bank. It also creates a sense of easy in a person. I think that this sense of easy would really reach out a capture a lot of people, because easy and money don’t sound like two words that would work together very well. Most people are always uneasy about their finances and investments. I think that this brochure was created to attract people because Indiana Members Credit Union we help you easily keep track of your money.

This brochure is intended for new members or people looking for a new bank.The booklet shows what the bank has to offer and how this can benefit each member of the bank. It also seems to just be very comforting for people to not have to worry about money. Since they will have IMCU on their side, watching the money they have. They simply want what is best for your financial situation. “We simply want to do what’s best for you, your family and your financial future. That includes great rates on savings and loans, fee checking, a large network of GREE ATMs, online banking, low fixed-rate credit cards and much more.

Indiana Members is a full-service financial institution.We are the one-stop shop for all your banking need, from online banking to retirement planning. ” The use of a channel for this brochure was not very effective. The bank that I received this brochure in was in the basement of Ball Memorial Hospital. The only way to get this brochure out would have to be though the hospital employees.

I find that most of the Indiana Members Credit Unions are located in our near hospitals. Many of the paychecks that the employee’s of the hospitals are members of the bank, Mainly because of the convenience factor.