Pluralist organizations

In a multicultural organization it has a better understanding of diverse external customers leading to wider and enhanced market. the pluralist organization has a better understanding of the social,political, economic and cultural environment of foreign countries resulting in increased understanding of potential customers from foreign markets leading to market expansion. ” Diversity represents a way of doing business that is barrier-free and all-inclusive, allowing the unique ideas, experiences, cultures and backgrounds of all our people to come together for creating the most innovative products and best customer experience.Our diversity is global in its inclusion and respect for the many different people and cultures we encounter everyday throughout the many countries in which we do business worldwide.

“- Dell Computers Pluralist organizations are more flexible and positive towards changes: Multicultural organizations are more positive and responsive towards change and show more organizational flexibility. Women, for example, have a higher tolerance for ambiguity than men (Rotter & O’Connell, 1982) whilebilinguals have a higher level of divergent thinking and cognitive flexibility than monolinguals (Lambert, W 1977), linguistic competent individuals can successfully react in situations where non verbal phenomena affects the interpersonal communication dominantly among certain different cultures (Ferraro G. P,1998). Conflicts can arise any time in an organization. Conflicts are inevitable. In pluralist organisational culture, conflicts may arise because of misunderstanding, communication differences, personality and cultural clashes, substandard performance etc.But these conflicts, at the same time create an free and open atmosphere encouraging creative thinking, in taking better quality decisions, greater commitment to a decision and more competition.

Thus, conflicts can have positive effects on a multicultural organisation and hence lead to evolution, internal and external change (Tjosvold, 1989; 1993). Although multiculturism has strong effect towards reaching the organisational objectives involving several diverse characteristics under one roof, it has pitfalls too.According to several sources (Shephard 1964, Alder 1991, Ferraro G. P, 1998) excessive diversity in a group can bring inconsistency in performance and functions. Moreover, communication problems and nature and behaviour of different cultured members might bring disagreement and delays while performing business activities. The feeling of groupings and desire to work in a group plays a crucial role behind corporate or group relationship; some people have different approach towards cultural values of being in group or preferring to remain as an individual.

For example: although Japanese culture tend towards bringing harmony and perform work functions in a group, as well as avoiding discouragement to the members by pursuing open disagreement within group but the North Americans tend to believe in individualism, privacy, debates, controversies, and competitiveness which results in conflicts, hatred, fear and discouragement among the team members. ( Ferraro G. P,1998). In an organisation, communication and good communicators among group plays an important role.Cultures vary in terms of difference that exists among them while communicating, some people are “explicit” in communication skills while others are “implicit” ( Ferraro G.

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P,1998). Good communicators are straight forward and does not rely on codes or usage of shortened words , nonverbal behaviours, body postures, hand gestures, facial impressions that give different messages to different cultures and cannot properly evaluate the social context of the communication .Inadequate knowledge of verbal and nonverbal channel of expression may often lead to serious cross cultural misunderstandings, miscommunications, ambiguity, and wrong impression of the communicator(Collet 1971) .

For example: Japanese people are related as more implicit communicators than that of the Americans because they prefer to use less direct and coded languages. Conflict can have positive as well as negative effect; it is a very important issue in case of a multicultural international business which are more prone towards intergroup conflicts.Conflicts could destroy a group and harmony among its members leading to major hostilities. If it is pursued for long time democracy of the employees in such an organisation may be destroyed resulting misuse of power, feelings of stress, climate of mistrust and suspicion, breaking team work, poor communication and distorted perceptions, ultimately expensive litigation.

(McKenna, EugeneF 2000)